相关论文: Implications for Utilizing YouTube based Community…
User beliefs about algorithmic systems are constantly co-produced through user interaction and the complex socio-technical systems that generate recommendations. Identifying these beliefs is crucial because they influence how users interact…
Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships.…
The contemporary tourism landscape is undergoing rapid digitization, necessitating a nuanced comprehension of online user behavior to guide data-driven decision-making. This research bridges an existing gap by investigating the tourism…
Understanding how media rhetoric shapes audience engagement is crucial in the attention economy. This study examines how moral emotional framing by mainstream news channels on YouTube influences user behavior across Korea and the United…
This paper develops a theoretical model to study the economic incentives for a social media platform to moderate user-generated content. We show that a self-interested platform can use content moderation as an effective marketing tool to…
Advertisements are unavoidable in modern society. Times Square is notorious for its incessant display of advertisements. Its popularity is worldwide and smaller cities possess miniature versions of the display, such as Pittsburgh and its…
The identification of strategic business partnerships can potentially provide competitive advantages for businesses; however, due to the dynamics and uncertainty present in business environments, this task could be challenging. To help…
Forecasting tourism demand has important implications for both policy makers and companies operating in the tourism industry. In this research, we applied methods and tools of social network and semantic analysis to study user-generated…
Due to its status as the most popular video sharing platform, YouTube plays an important role in the online strategy of extreme right groups, where it is often used to host associated content such as music and other propaganda. In this…
Sentiment analysis using big data from YouTube videos metadata can be conducted to analyze public opinions on various political figures who represent political parties. This is possible because YouTube has become one of the platforms for…
YouTube videos often include captivating descriptions and intriguing thumbnails designed to increase the number of views, and thereby increase the revenue for the person who posted the video. This creates an incentive for people to post…
With the digitization of travel industry, it is more and more important to understand users from their online behaviors. However, online travel industry data are more challenging to analyze due to extra sparseness, dispersed user history…
Consumer sentiment analysis is a recent fad for social media related applications such as healthcare, crime, finance, travel, and academics. Disentangling consumer perception to gain insight into the desired objective and reviews is…
Online video services, messaging systems, games and social media services are tremendously popular among young people and children in many countries. Most of the digital services offered on the internet are advertising funded, which makes…
With the surge of domestic tourism in India and the influence of social media on young tourists, this paper aims to address the research question on how "social return" - responses received on social media sharing - of recent trip details…
YouTube is a valuable source of user-generated content on a wide range of topics, and it encourages user participation through the use of a comment system. Video content is increasingly addressing scientific topics, and there is evidence…
For marketing to function in a globalized world it must respect a diverse set of local cultures. With marketing efforts extending to social media platforms, the crossing of cultural boundaries can happen in an instant. In this paper we…
In this paper the methods of forming a travel company customer base by means of social networks are observed. These methods are made to involve web-users of the social networks (VK.com and Facebook) for positioning of the service of the…
Over the past several decades, major social media platforms have become crucial channels for e-commerce retailers to connect with consumers, maintain engagement, and promote their offerings. While some retailers focus their efforts on a few…
Social media has transformed the advertising landscape, becoming an essential tool for reaching and connecting with consumers. Its sharing and engagement features amplify brand exposure, while its cost-effective options provide businesses…