相关论文: Implications for Utilizing YouTube based Community…
Video sharing platforms like YouTube are increasingly targeted by aggression and hate attacks. Prior work has shown how these attacks often take place as a result of "raids," i.e., organized efforts by ad-hoc mobs coordinating from…
As a YouTube channel grows, each video can potentially collect enormous amounts of comments that provide direct feedback from the viewers. These comments are a major means of understanding viewer expectations and improving channel…
The rapid evolution of the gaming industry, driven by technological advancements and a burgeoning community, necessitates a deeper understanding of user sentiments, especially as expressed on popular social media platforms like YouTube.…
The growing popularity of short-form video content, such as YouTube Shorts, has transformed user engagement on digital platforms, raising critical questions about the role of recommendation algorithms in shaping user experiences. These…
We perform a cross-platform analysis in which we study how does linking YouTube content on Reddit conspiracy forum impact language used in user comments on YouTube. Our findings show a slight change in user language in that it becomes more…
Mobile users are envisioned to exploit direct communication opportunities between their portable devices, in order to enrich the set of services they can access through cellular or WiFi networks. Sharing contents of common interest or…
Social media platforms are popular venues for fashion brand marketing and advertising. With the introduction of native advertising, users don't have to endure banner ads that hold very little saliency and are unattractive. Using images and…
The COVID-19 pandemic has highlighted the dire necessity to improve public health literacy for societal resilience. YouTube, the largest video-sharing social media platform, provides a vast repository of user-generated health information in…
The rise of a trending topic on Twitter or Facebook leads to the temporal emergence of a set of users currently interested in that topic. Given the temporary nature of the links between these users, being able to dynamically identify…
In addition to more personalized content feeds, some leading social media platforms give a prominent role to content that is more widely popular. On Twitter, "trending topics" identify popular topics of conversation on the platform, thereby…
This study aims to investigate the comprehensive characterization of information content in multimedia (videos), particularly on YouTube. The research presents a multi-method framework for characterizing multimedia content by clustering…
The share of videos in the internet traffic has been growing, therefore understanding how videos capture attention on a global scale is also of growing importance. Most current research focus on modeling the number of views, but we argue…
Do online platforms facilitate the consumption of potentially harmful content? Using paired behavioral and survey data provided by participants recruited from a representative sample in 2020 (n=1,181), we show that exposure to alternative…
This research informs the means to develop an e-commerce strategy for web based tourism promotion of hotels located in developing countries. The study explored the aspects related to the use of information systems in web based tourism…
Access to online contents represents a large share of the Internet traffic. Most such contents are multimedia items which are user-generated, i.e., posted online by the contents' owners. In this paper we focus on how those who provide…
Public discourse on critical issues such as climate change is progressively shifting to social media platforms that prioritize short-form video content. Content creators acting on those platforms play a pivotal role in shaping the…
The proliferation of harmful content shared online poses a threat to online information integrity and the integrity of discussion across platforms. Despite various moderation interventions adopted by social media platforms, researchers and…
Companies have been increasingly seeking new mechanisms for making their electronic marketing campaigns to become viral, thus obtaining a cascading recommendation effect similar to word-of-mouth. We analysed a dataset of a magazine…
Climate change debates have gained increasing visibility on social media, with YouTube emerging as one of the most influential platforms for political communication. Reaching billions of users worldwide, it functions both as a news outlet…
Personalized recommendation algorithms, like those on YouTube, significantly shape online content consumption. These systems aim to maximize engagement by learning users' preferences and aligning content accordingly but may unintentionally…