相关论文: Characterising and Detecting Sponsored Influencer …

Cyberbullying is a growing problem affecting more than half of all American teens. The main goal of this paper is to investigate fundamentally new approaches to understand and automatically detect incidents of cyberbullying over images in…

To what extent is social media research independent from industry influence? Leveraging openly available data, we show that half of the research published in top journals has disclosable ties to industry in the form of prior funding,…

Online socio-technical systems can be studied as proxy of the real world to investigate human behavior and social interactions at scale. Here we focus on Instagram, a media-sharing online platform whose popularity has been rising up to…

Twitter is increasingly used for political, advertising and marketing campaigns, where the main aim is to influence users to support specific causes, individuals or groups. We propose a novel methodology for mining and analyzing Twitter…

The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social…

Cyberbullying is a growing problem affecting more than half of all American teens. The main goal of this paper is to investigate fundamentally new approaches to understand and automatically detect and predict incidents of cyberbullying in…

A reader browsing through an online article is highly likely to encounter an advertorial, often without realizing it. Advertorials represent a relatively new marketing strategy where advertisements are deliberately designed to resemble the…

People who use social media are learning about how the companies that run these platforms make their decisions on who gets to see what through visual indicators in the interface (UI) of each social media site. These indicators are different…

In this paper, we investigate the issue of detecting the real-life influence of people based on their Twitter account. We propose an overview of common Twitter features used to characterize such accounts and their activity, and show that…

To proactively offer social media users a safe online experience, there is a need for systems that can detect harmful posts and promptly alert platform moderators. In order to guarantee the enforcement of a consistent policy, moderators are…

Online social networks have become incredibly popular in recent years, which prompts an increasing number of companies to promote their brands and products through social media. This paper presents an approach for identifying influential…

In today's world, the presence of online disinformation and propaganda is more widespread than ever. Independent publishers are funded mostly via digital advertising, which is unfortunately also the case for those publishing disinformation…

The U.S. Food & Drug Administration (FDA) requires that e-cigarette advertisements include a prominent warning label that reminds consumers that nicotine is addictive. However, the high volume of vaping-related posts on social media makes…

We describe a methodology of rating the influence of a Twitter ac-count in this famous microblogging service. We then evaluate it over real ac-counts, under the belief that influence is not only a matter of quantity (amount of followers),…

Online Social Networks have revolutionized how we consume and share information, but they have also led to a proliferation of content not always reliable and accurate. One particular type of social accounts is known to promote unreputable…

Large Language Models (LLMs) raise concerns about lowering the cost of generating texts that could be used for unethical or illegal purposes, especially on social media. This paper investigates the promise of such models to help enforce…

The Viral Marketing is a relatively new form of marketing that exploits social networks to promote a brand, a product, etc. The idea behind it is to find a set of influencers on the network that can trigger a large cascade of propagation…

Social Media Advertisement has emerged as an effective approach for promoting the brands of a commercial house. Hence, many of them have started using this medium to maximize the influence among the users and create a customer base. In…

YouTube has evolved into a powerful platform where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships.…

The evolution of clothing styles and their migration across the world is intriguing, yet difficult to describe quantitatively. We propose to discover and quantify fashion influences from catalog and social media photos. We explore fashion…