相关论文: Characterising and Detecting Sponsored Influencer …

Online Social Media (OSM) is extensively used by contemporary Internet users to communicate, socialize and disseminate information. This has led to the creation of a distinct online social identity which in turn has created the need of…

We consider a brand with a given budget that wants to promote a product over multiple rounds of influencer marketing. In each round, it commissions an influencer to promote the product over a social network, and then observes the subsequent…

Our global population contributes visual content on platforms like Instagram, attempting to express themselves and engage their audiences, at an unprecedented and increasing rate. In this paper, we revisit the popularity prediction on…

Targeted advertising remains an important part of the free web browsing experience, where advertisers' targeting and personalization algorithms together find the most relevant audience for millions of ads every day. However, given the wide…

Many online social networks allow directed edges: Alice can unilaterally add an "edge" to Bob, typically indicating interest in Bob or Bob's content, without Bob's permission or reciprocation. In directed social networks we observe the rise…

The popularity of social media influencers (SMI) as a means for businesses and causes to engage with the public and develop followers is undeniable. However, the use of SMI have been scrutinized due to various scandals that reflect poorly…

Social networks offer convenient ways to seamlessly reach out to large audiences. In particular, Facebook pages are increasingly used by businesses, brands, and organizations to connect with multitudes of users worldwide. As the number of…

Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user…

This paper presents a data-driven mean-field approach to model the popularity dynamics of users seeking public attention, i.e., influencers. We propose a novel analytical model that integrates individual activity patterns, expertise in…

Social medias are increasing their influence with the vast public information leading to their active use for marketing by the companies and organizations. Such marketing promotions are difficult to identify unlike the traditional medias…

Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the…

In the last decade, Social Media platforms such as Twitter have gained importance in the various marketing strategies of companies. This work aims to examine the presence of influential content on a textual level, by investigating…

Businesses communicate using Twitter for a variety of reasons -- to raise awareness of their brands, to market new products, to respond to community comments, and to connect with their customers and potential customers in a targeted manner.…

Illicit online pharmacies allow the purchase of prescription drugs online without a prescription. Such pharmacies leverage social media platforms such as Twit- ter as a promotion and marketing tool with the intent of reaching out to a…

Influence maximization is the problem of finding influential users, or nodes, in a graph so as to maximize the spread of information. It has many applications in advertising and marketing on social networks. In this paper, we study a highly…

Information diffusion and influence maximization are important and extensively studied problems in social networks. Various models and algorithms have been proposed in the literature in the context of the influence maximization problem. A…

Online advertising, as the vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The prosperity of online campaigns is a challenge in online…

Advertisements (ads) are an innate part of search engine business models. Advertisers are willing to pay search engines to promote their content to a prominent position in the search result page (SERP). This raises concerns about the search…

With the advent of social media, our online feeds increasingly consist of short, informal, and unstructured text. This textual data can be analyzed for the purpose of improving user recommendations and detecting trends. Instagram is one of…

Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement…