相关论文: Characterising and Detecting Sponsored Influencer …

In the contemporary era, online social networks have become integral to social life, revolutionizing the way individuals manage their social connections. While enhancing accessibility and immediacy, these networks have concurrently given…

Coordinated campaigns are used to influence and manipulate social media platforms and their users, a critical challenge to the free exchange of information online. Here we introduce a general, unsupervised network-based methodology to…

There has been a significant expansion in the use of online social networks (OSNs) to support people experiencing mental health issues. This paper studies the role of Instagram influencers who specialize in coaching people with mental…

In recent years, recommendation systems have been widely applied in many domains. These systems are impotent in affecting users to choose the behavior that the system expects. Meanwhile, providing incentives has been proven to be a more…

This research investigated how online criminal activities can be better understood and connected using data-driven machine learning methods. Many illegal activities, such as human trafficking and illicit trade, have moved to online…

Consumer behavior under social influence is a well-known phenomenon and computer scientists and economists are prevalently trying to analyze the dynamics behind decision making during the consumption process through agent-based modeling…

In social and online media, influencers have traditionally been understood as highly visible individuals. Recent outcomes suggest that people are likely to mimic influencers' behavior, which can be exploited, for instance, in marketing…

The prevalence of state-sponsored propaganda on the Internet has become a cause for concern in the recent years. While much effort has been made to identify state-sponsored Internet propaganda, the problem remains far from being solved…

Social Media is a key aspect of modern society where people share their thoughts, views, feelings and sentiments. Over the last few years, the inflation in popularity of social media has resulted in a monumental increase in data. Users use…

Automated social media accounts, known as bots, are increasingly recognized as key tools for manipulative online activities. These activities can stem from coordination among several accounts and these automated campaigns can manipulate…

In this paper, we propose a new measure to estimate the similarity between brands via posts of brands' followers on social network services (SNS). Our method was developed with the intention of exploring the brands that customers are likely…

Fake engagement is one of the significant problems in Online Social Networks (OSNs) which is used to increase the popularity of an account in an inorganic manner. The detection of fake engagement is crucial because it leads to loss of money…

As the number of accepted papers at AI and ML conferences reaches into the thousands, it has become unclear how researchers access and read research publications. In this paper, we investigate the role of social media influencers in…

Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising…

In the midst of the influencer marketing boom, more and more companies are shifting resources from real to virtual (or computer-generated) influencers. But while virtual influencers have the potential to engage consumers and drive action,…

We propose an incentive mechanism for the sponsored content provider market in which the communication of users can be represented by a graph and the private information of the users is assumed to have a continuous distribution function.…

In March 2025, Meta announced a new AI system to rank the order of the comments shown to Instagram users. With existing research showing how feed personalization systems can lead to increased polarization, the introduction of this new…

Creating promotional posts on social platforms enables everyday users to disseminate their creative outcomes, engage in community exchanges, or generate additional income from micro-businesses. However, creating eye-catching posts combining…

Influence propagation in social networks is a subject of growing interest. A relevant issue in those networks involves the identification of key influencers. These players have an important role on viral marketing strategies and message…

Online Social Media represent a pervasive source of information able to reach a huge audience. Sadly, recent studies show how online social bots (automated, often malicious accounts, populating social networks and mimicking genuine users)…