相关论文: Characterising and Detecting Sponsored Influencer …
The rise of social media financial influencers (finfluencers) has significantly transformed the personal finance landscape, making financial advice and insights more accessible to a broader and younger audience. By leveraging digital…
Regulatory bodies worldwide are intensifying their efforts to ensure transparency in influencer marketing on social media through instruments like the Unfair Commercial Practices Directive (UCPD) in the European Union, or Section 5 of the…
Instagram is a relatively new form of communication where users can instantly share their current status by taking pictures and tweaking them using filters. It has seen a rapid growth in the number of users as well as uploads since it was…
During the last few years, there has been an upsurge of social media influencers who are part of the adult entertainment industry, referred to as Performers. To monetize their online presence, Performers often engage in practices which…
This paper focuses on the problem of scoring and ranking influential users of Instagram, a visual content sharing online social network (OSN). Instagram is the second largest OSN in the world with 700 million active Instagram accounts, 32%…
While disclosures relating to various forms of Internet advertising are well established and follow specific formats, endorsement marketing disclosures are often open-ended in nature and written by individual publishers. Because such…
Commencing as a photo-sharing platform, Instagram has since become multifaceted, accommodating diverse art forms, with poetry emerging as a prominent one. However, the academic understanding of Instagram's poetry community is limited, yet…
Inspiration moves a person to see new possibilities and transforms the way they perceive their own potential. Inspiration has received little attention in psychology, and has not been researched before in the NLP community. To the best of…
Social media platforms are popular venues for fashion brand marketing and advertising. With the introduction of native advertising, users don't have to endure banner ads that hold very little saliency and are unattractive. Using images and…
Social media influencers account for a growing share of marketing worldwide. We demonstrate the existence of a novel form of market failure in this advertising market: influencer cartels, where groups of influencers collude to increase…
Social media expose millions of users every day to information campaigns --- some emerging organically from grassroots activity, others sustained by advertising or other coordinated efforts. These campaigns contribute to the shaping of…
Many works related to Twitter aim at characterizing its users in some way: role on the service (spammers, bots, organizations, etc.), nature of the user (socio-professional category, age, etc.), topics of interest , and others. However, for…
Social media provide a wealth of information for research into public health by providing a rich mix of personal data, location, hashtags, and social network information. Among these, Instagram has been recently the subject of many…
How can individual agents coordinate their actions to achieve a shared objective in distributed systems? This challenge spans economic, technical, and sociological domains, each confronting scalability, heterogeneity, and conflicts between…
The rise of influencer marketing has blurred boundaries between organic content and sponsored content, making the enforcement of legal rules relating to transparency challenging. Effective regulation requires applying legal knowledge with a…
$\textit{Fake followers}$ are those Twitter accounts specifically created to inflate the number of followers of a target account. Fake followers are dangerous for the social platform and beyond, since they may alter concepts like popularity…
With the rise in use of social media to promote branded products, the demand for effective influencer marketing has increased. Brands are looking for improved ways to identify valuable influencers among a vast catalogue; this is even more…
With a vast number of items, web-pages, and news to choose from, online services and the customers both benefit tremendously from personalized recommender systems. Such systems however provide great opportunities for targeted…
Identifying influencers in a given social network has become an important research problem for various applications, including accelerating the spread of information in viral marketing and preventing the spread of fake news and rumors. The…
For effective social media marketing, identifying stable influencers-those who sustain their influence over an extended period-is more valuable than focusing on users who are influential only temporarily. This study addresses the challenge…