相关论文: Characterising and Detecting Sponsored Influencer …

Influencer marketing has become a crucial feature of digital marketing strategies. Despite its rapid growth and algorithmic relevance, the field of computational studies in influencer marketing remains fragmented, especially with limited…

Social networking and micro-blogging services, such as Twitter, play an important role in sharing digital information. Despite the popularity and usefulness of social media, there have been many instances where corrupted users found ways to…

Donations to charity-based crowdfunding environments have been on the rise in the last few years. Unsurprisingly, deception and fraud in such platforms have also increased, but have not been thoroughly studied to understand what…

Many years after online social networks exceeded our collective attention, social influence is still built on attention capital. Quality is not a prerequisite for viral spreading, yet large diffusion cascades remain the hallmark of a social…

Social networks have become an increasingly common abstraction to capture the interactions of individual users in a number of everyday activities and applications. As a result, the analysis of such networks has attracted lots of attention…

Influencer VPN ads (sponsored segments) on YouTube often disseminate misleading information about both VPNs, and security & privacy more broadly. However, it remains unclear how (or whether) these ads affect users' perceptions and knowledge…

Instagram has become a great venue for amateur and professional photographers alike to showcase their work. It has, in other words, democratized photography. Generally, photographers take thousands of photos in a session, from which they…

The communication revolution has perpetually reshaped the means through which people send and receive information. Social media is an important pillar of this revolution and has brought profound changes to various aspects of our lives.…

Because of the spread of the Internet, social platforms become big data pools. From there we can learn about the trends, culture and hot topics. This project focuses on analyzing the data from Instagram. It shows the relationship of…

Influencers are key to the nature and networks of information propagation on social media. Influencers are particularly important in political discourse through their engagement with issues, and may derive their legitimacy either solely or…

Interleaving sponsored results (advertisements) amongst organic results on search engine result pages (SERP) has become a common practice across multiple digital platforms. Advertisements have catered to consumer satisfaction and fostered…

The integrity and functionality of many real-world complex systems hinge on a small set of pivotal nodes, or influencers. In different contexts, these influencers are defined as either structurally important nodes that maintain the…

Online political advertising has grown significantly over the last few years. To monitor online sponsored political discourse, companies such as Facebook, Google, and Twitter have created public Ad Libraries collecting the political ads…

We initiate a systematic study to help distinguish a special group of online users, called hidden paid posters, or termed "Internet water army" in China, from the legitimate ones. On the Internet, the paid posters represent a new type of…

The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation…

After the Internet and the World Wide Web have become popular and widely-available, the electronically stored online interactions of individuals have fast emerged as a challenge for researchers and, perhaps even faster, as a source of…

Follow back accounts inflate their follower counts by engaging in reciprocal followings. Such accounts manipulate the public and the algorithms by appearing more popular than they really are. Despite their potential harm, no studies have…

Social media platforms now serve billions of users by providing convenient means of communication, content sharing and even payment between different users. Due to such convenient and anarchic nature, they have also been used rampantly to…

Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a "cut" on the advertising revenue.…

We consider a network of interacting agents and we model the process of choice on the adoption of a given innovative product by means of statistical-mechanics tools. The modelization allows us to focus on the effects of direct interactions…