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In the global move toward urbanization, making sure the people remaining in rural areas are not left behind in terms of development and policy considerations is a priority for governments worldwide. However, it is increasingly challenging…
In this study we analyzed content and marketing tactics of digital medicine companies to evaluate various types of cross site tracking middleware used to extract health information from users without permission. More specifically we examine…
We quantify Facebook's ability to build shadow profiles by tracking individuals across the web, irrespective of whether they are users of the social network. For a representative sample of US Internet users, we find that Facebook is able to…
We use data from the Facebook Advertisement Platform to study patterns of demographic disparities in usage of Facebook across countries. We address three main questions: (1) How does Facebook usage differ by age and by gender around the…
Ending poverty in all its forms everywhere is the number one Sustainable Development Goal of the UN 2030 Agenda. To monitor the progress towards such an ambitious target, reliable, up-to-date and fine-grained measurements of socioeconomic…
With the rapid proliferation and adoption of social media among healthcare professionals and organizations, social media-based HIV/AIDS intervention programs have become increasingly popular. However, the question of the effectiveness of…
Social networking sites such as Twitter and Facebook have been shown to function as effective social sensors that can "feel the pulse" of a community. The aim of the current study is to test the feasibility of designing, implementing and…
The recent European General Data Protection Regulation (GDPR) and other data protection regulations restrict the processing of some categories of personal data (health, political orientation, sexual preferences, religious beliefs, ethnic…
The targeted direct-to-customer marketing of unapproved stem cell treatments by a questionable online industry is directed at vulnerable users who search the Internet in the hope of a cure. This behavior especially poses a threat to…
Online advertising is the major source of income for a large portion of Internet Services. There exists a body of literature aiming at optimizing ads engagement, understanding the privacy and ethical implications of online advertising, etc.…
Targeted advertising remains an important part of the free web browsing experience, where advertisers' targeting and personalization algorithms together find the most relevant audience for millions of ads every day. However, given the wide…
Mental disorders such as depression and suicidal ideation are hazardous, affecting more than 300 million people over the world. However, on social media, mental disorder symptoms can be observed, and automated approaches are increasingly…
Opaque algorithms disseminate and mediate the content that users consume on online social media platforms. This algorithmic mediation serves users with contents of their liking, on the other hand, it may cause several inadvertent risks to…
Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant…
Facebook uses Artificial Intelligence for targeting users with advertisements based on the events in which they engage like sharing, liking, making comments, posts by a friend, a group creation, etcetera. Each user interacts with these…
The use of AI analytics in health informatics has seen a rapid growth in recent years. In this talk, we look at AI analytics use in managing chronic health conditions such as diabetes, obesity, etc. We focus on the challenges in managing…
Studies have shown that the traces people leave when browsing the internet may indicate the onset of diseases such as cancer. Here we show that the adaptive engines of advertising systems in conjunction with clinically verified…
The social brain hypothesis fixes to 150 the number of social relationships we are able to maintain. Similar cognitive constraints emerge in several aspects of our daily life, from our mobility up to the way we communicate, and might even…
The growing use of social media has led to drastic changes in our decision-making. Especially, Facebook offers marketing API which promotes business to target potential groups who are likely to consume their items. However, this service can…
To use social media for health-related analysis, one key step is the detection of health-related labels for users. But unlike transient conditions like flu, social media users are less vocal about chronic conditions such as obesity, as…