相关论文: Using Facebook Ads Audiences for Global Lifestyle …
Measuring global AI diffusion remains challenging due to a lack of population-normalized, cross-country usage data. We introduce AI User Share, a novel indicator that estimates the share of each country's working-age population actively…
Online advertising on platforms such as Google or Facebook has become an indispensable outreach tool, including for applications where it is desirable to engage different demographics in an equitable fashion, such as hiring, housing, civic…
A biological understanding is key for managing medical conditions, yet psychological and social aspects matter too. The main problem is that these two aspects are hard to quantify and inherently difficult to communicate. To quantify…
Facebook and other advertising platforms exploit users data for marketing purposes by allowing advertisers to select specific users and target them (the practice is being called micro-targeting). However, advertisers such as Cambridge…
We demonstrate that effortlessly accessible digital records of behavior such as Facebook Likes can be obtained and utilized to automatically distinguish a wide range of highly delicate personal traits including: life satisfaction, cultural…
Chronic diseases such as diabetes are quite prevalent in the world and are responsible for a significant number of deaths per year. In addition, treatments for such chronic diseases account for a high healthcare cost. However, research has…
The lack of comprehensive, high-quality health data in developing nations creates a roadblock for combating the impacts of disease. One key challenge is understanding the health information needs of people in these nations. Without…
Social media's unfettered access has made it an important venue for health discussion and a resource for patients and their loved ones. However, the quality of the information available, as well as the motivations of its posters, has been…
We propose to use Twitter data as social-spatial sensors. This study deals with the question whether research papers on certain diseases are perceived by people in regions (worldwide) that are especially concerned by the diseases. Since…
We describe a strategy for the acquisition of training data necessary to build a social-media-driven early detection system for individuals at risk for (preventable) type 2 diabetes mellitus (T2DM). The strategy uses a game-like quiz with…
Targeted advertising is meant to improve the efficiency of matching advertisers to their customers. However, targeted advertising can also be abused by malicious advertisers to efficiently reach people susceptible to false stories, stoke…
This paper investigates the usage patterns of Facebook among different demographics in the United States, focusing on the consumption of political information and its variability across age, gender, and ethnicity. Employing a novel data…
Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…
Technology is uniquely positioned to help us analyze large amounts of information to provide valuable insight during widespread public health concerns, like the ongoing COVID-19 pandemic. In fact, information technology companies like Apple…
Digital platforms, including social networks, are major sources of economic information. Evidence suggests that digital platforms display different socioeconomic opportunities to demographic groups. Our work addresses this issue by…
Digital platforms such as Facebook, Twitter, Wikipedia, and Amazon Mechanical Turk have transformed the study of human behavior and provided access to new subject pools for academic research. In our study, we leverage the Facebook…
Background: Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change.…
Privacy in Online Social Networks (OSNs) evolved from a niche topic to a broadly discussed issue in a wide variety of media. Nevertheless, OSNs drastically increase the amount of information that can be found about individuals on the web.…
In the last decade drug overdose deaths reached staggering proportions in the US. Besides the raw yearly deaths count that is worrisome per se, an alarming picture comes from the steep acceleration of such rate that increased by 21% from…
Facebook, the most popular Online social network is a virtual environment where users share information and are in contact with friends. Apart from many useful aspects, there is a large amount of personal and sensitive information publicly…