相关论文: Accessibility Issues in Ad-Driven Web Applications

Digital platforms, including social networks, are major sources of economic information. Evidence suggests that digital platforms display different socioeconomic opportunities to demographic groups. Our work addresses this issue by…

Digital advertising markets are growing and attracting increased scrutiny. This paper explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad…

Online tracking remains problematic, with compliance and ethical issues persisting despite regulatory efforts. Consent interfaces, the visible manifestation of this industry, have seen significant attention over the years. We present robust…

What does the Digital Services Act (DSA) mean for online advertising? We describe and analyse the DSA rules that are most relevant for online advertising and adtech (advertising technology). We also highlight to what extent the DSA's…

Most scholarly works are distributed online in PDF format, which can present significant accessibility challenges for blind and low-vision readers. To characterize the scope of this issue, we perform a large-scale analysis of 20K open- and…

Datasets sourced from people with disabilities and older adults play an important role in innovation, benchmarking, and mitigating bias for both assistive and inclusive AI-infused applications. However, they are scarce. We conduct a…

In-app advertising closely relates to app revenue. Reckless ad integration could adversely impact app reliability and user experience, leading to loss of income. It is very challenging to balance the ad revenue and user experience for app…

A large fraction of online display advertising is sold via guaranteed contracts: a publisher guarantees to the advertiser a certain number of user visits satisfying the targeting predicates of the contract. The publisher is then tasked with…

An average adult is exposed to hundreds of digital advertisements daily (https://www.mediadynamicsinc.com/uploads/files/PR092214-Note-only-150-Ads-2mk.pdf), making the digital advertisement industry a classic example of a big-data-driven…

Perceptual ad-blocking is a novel approach that detects online advertisements based on their visual content. Compared to traditional filter lists, the use of perceptual signals is believed to be less prone to an arms race with web…

Transportation agencies across the United States have the responsibility of providing transportation services for all travelers. Paratransit services which are designed to meet the needs of disabled travelers have been available to a…

Modern websites include various types of third-party content such as JavaScript, images, stylesheets, and Flash objects in order to create interactive user interfaces. In addition to explicit inclusion of third-party content by website…

While taking into account handicapped people in the design of technologies represents a social and political stake that becomes important (in particular with the recent law on equal rights for all the citizens, March 2004), this paper aims…

Recent application programming interface (API) restrictions on major social media platforms challenge compliance with the EU Digital Services Act [20], which mandates data access for algorithmic transparency. We develop a structured audit…

Advertising becomes one of the most popular ways of monetizing an online transaction platform. Usually, sponsored advertisements are posted on the most attractive positions to enhance the number of clicks. However, multiple e-commerce…

Course syllabi are often the first and sometimes only structured artifact that explains how a class will run: deadlines, grading rules, safety procedures, and how to request disability accommodations. For blind and low-vision (BLV) students…

Modern web browsers have accrued an incredibly broad set of features since being invented for hypermedia dissemination in 1990. Many of these features benefit users by enabling new types of web applications. However, some features also…

A cookie banner pops up when a user visits a website for the first time, requesting consent to the use of cookies and other trackers for a variety of purposes. Unlike prior work that has focused on evaluating the user interface (UI) design…

In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be…

Advancements in service sector and growing online platforms are intensifying the information exchange between customers through (electronic) word-of-mouth (WoM). The information obtained by WoM has shown to be a dominant factor in…