相关论文: Persuasion Strategies in Advertisements

Audience interest, demography, purchase behavior and other possible classifications are ex- tremely important factors to be carefully studied in a targeting campaign. This information can help advertisers and publishers deliver…

Large Language Models (LLMs) have shown proficiency in generating persuasive dialogue, yet concerns about the fluency and sophistication of their outputs persist. This paper presents a multi-LLM communication framework designed to enhance…

Human decision-making underlies all economic behavior. For the past four decades, human decision-making under uncertainty has continued to be explained by theoretical models based on prospect theory, a framework that was awarded the Nobel…

While the effect of various lexical, syntactic, semantic and stylistic features have been addressed in persuasive language from a computational point of view, the persuasive effect of phonetics has received little attention. By modeling a…

In a game of persuasion with evidence, a sender has private information. By presenting evidence on the information, the sender wishes to persuade a receiver to take a single action (e.g., hire a job candidate, or convict a defendant). The…

In recommendation dialogs, humans commonly disclose their preference and make recommendations in a friendly manner. However, this is a challenge when developing a sociable recommendation dialog system, due to the lack of dialog dataset…

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user…

Prediction in language has traditionally been studied using simple designs in which neural responses to expected and unexpected words are compared in a categorical fashion. However, these designs have been contested as being `prediction…

Human categorization is one of the most important and successful targets of cognitive modeling in psychology, yet decades of development and assessment of competing models have been contingent on small sets of simple, artificial…

The pixels in an image, and the objects, scenes, and actions that they compose, determine whether an image will be memorable or forgettable. While memorability varies by image, it is largely independent of an individual observer. Observer…

Metaphors are widely used in political rhetoric as an effective framing device. While the efficacy of specific metaphors such as the war metaphor in political discourse has been documented before, those studies often rely on small number of…

The goal of online display advertising is to entice users to "convert" (i.e., take a pre-defined action such as making a purchase) after clicking on the ad. An important measure of the value of an ad is the probability of conversion. The…

We present \textbf{ACAD}, an \textbf{a}ffective \textbf{c}omputational \textbf{ad}vertising framework expressly derived from perceptual metrics. Different from advertising methods which either ignore the emotional nature of (most) programs…

As large language models (LLMs) achieve advanced persuasive capabilities, concerns about their potential risks have grown. The EU AI Act prohibits AI systems that use manipulative or deceptive techniques to undermine informed…

There are widespread fears that conversational AI could soon exert unprecedented influence over human beliefs. Here, in three large-scale experiments (N=76,977), we deployed 19 LLMs-including some post-trained explicitly for persuasion-to…

Given the fast rise of increasingly autonomous artificial agents and robots, a key acceptability criterion will be the possible moral implications of their actions. In particular, intelligent persuasive systems (systems designed to…

A Persuasive Teachable Agent (PTA) is a special type of Teachable Agent which incorporates a persuasion theory in order to provide persuasive and more personalized feedback to the student. By employing the persuasion techniques, the PTA…

Crowdfunding has emerged as a widespread strategy for startups seeking financing, particularly through reward-based methods. However, understanding its economic impact at both micro and macro levels requires thorough analysis, often…

Persuasion and argumentation are possibly among the most complex examples of the interplay between multiple human subjects. With the advent of the Internet, online forums provide wide platforms for people to share their opinions and…

The capabilities of large language models (LLMs) have raised concerns about their potential to create and propagate convincing narratives. Here, we study their performance in detecting convincing arguments to gain insights into LLMs'…