相关论文: Persuasion Strategies in Advertisements

Bidding strategies that help advertisers determine bidding prices are receiving increasing attention as more and more ad impressions are sold through real-time bidding systems. This paper first describes the problem and challenges of…

Diffusion Models are popular generative modeling methods in various vision tasks, attracting significant attention. They can be considered a unique instance of self-supervised learning methods due to their independence from label…

In bipartite matching problems, agents on two sides of a graph want to be paired according to their preferences. The stability of a matching depends on these preferences, which in uncertain environments also reflect agents' beliefs about…

The study and understanding of human behaviour is relevant to computer science, artificial intelligence, neural computation, cognitive science, philosophy, psychology, and several other areas. Presupposing cognition as basis of behaviour,…

The web is littered with images, once created for human consumption and now increasingly interpreted by agents using vision-language models (VLMs). These agents make visual decisions at scale, deciding what to click, recommend, or buy. Yet,…

Cross-Modal sponsored search displays multi-modal advertisements (ads) when consumers look for desired products by natural language queries in search engines. Since multi-modal ads bring complementary details for query-ads matching, the…

Can social power endow social robots with the capacity to persuade? This paper represents our recent endeavor to design persuasive social robots. We have designed and run three different user studies to investigate the effectiveness of…

Modern AI agents increasingly combine conversational interaction with autonomous task execution, such as coding and web research, raising a natural question: What happens when an agent engaged in long-horizon tasks is exposed to user…

Online reward-based crowdfunding campaigns have emerged as an innovative approach for validating demands, discovering early adopters, and seeking learning and feedback in the design processes of innovative products. However, crowdfunding…

In Bayesian persuasion, an informed sender strategically discloses information to a receiver so as to persuade them to undertake desirable actions. Recently, a growing attention has been devoted to settings in which sender and receivers…

Visual metaphors are powerful rhetorical devices used to persuade or communicate creative ideas through images. Similar to linguistic metaphors, they convey meaning implicitly through symbolism and juxtaposition of the symbols. We propose a…

Influence campaigns in online social networks are often run by organizations, political parties, and nation states to influence large audiences. These campaigns are employed through the use of agents in the network that share persuasive…

Transparency is an essential requirement of machine learning based decision making systems that are deployed in real world. Often, transparency of a given system is achieved by providing explanations of the behavior and predictions of the…

Despite their prevalence in eHealth applications for behavior change, persuasive messages tend to have small effects on behavior. Conditions or states (e.g., confidence, knowledge, motivation) and characteristics (e.g., gender, age,…

The exponential rise of social media networks has allowed the production, distribution, and consumption of data at a phenomenal rate. Moreover, the social media revolution has brought a unique phenomenon to social media platforms called…

Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can increase ad efficacy for two main reasons:…

This paper describes our approach to hierarchical multi-label detection of persuasion techniques in meme texts. Our model, developed as a part of the recent SemEval task, is based on fine-tuning individual language models (BERT,…

Predicting the probability that a user will click on a specific advertisement has been a prevalent issue in online advertising, attracting much research attention in the past decades. As a hot research frontier driven by industrial needs,…

In this paper, we make the first attempt to align diffusion models for image inpainting with human aesthetic standards via a reinforcement learning framework, significantly improving the quality and visual appeal of inpainted images.…

Influencer marketing has become a crucial feature of digital marketing strategies. Despite its rapid growth and algorithmic relevance, the field of computational studies in influencer marketing remains fragmented, especially with limited…