相关论文: Persuasion Strategies in Advertisements

Persuasion is a fundamental aspect of communication, influencing decision-making across diverse contexts, from everyday conversations to high-stakes scenarios such as politics, marketing, and law. The rise of conversational AI systems has…

Text-to-image models are appealing for customizing visual advertisements and targeting specific populations. We investigate this potential by examining the demographic bias within ads for different ad topics, and the disparate level of…

Modelling persuasion strategies as predictors of task outcome has several real-world applications and has received considerable attention from the computational linguistics community. However, previous research has failed to account for the…

Visual persuasion, which uses visual elements to influence cognition and behaviors, is crucial in fields such as advertising and political communication. With recent advancements in artificial intelligence, there is growing potential to…

There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research…

Opinion formation and persuasion in argumentation are affected by three major factors: the argument itself, the source of the argument, and the properties of the audience. Understanding the role of each and the interplay between them is…

Online political advertising is a central aspect of modern election campaigning for influencing public opinion. Computational analysis of political ads is of utmost importance in political science to understand the characteristics of…

Detecting persuasion in argumentative text is a challenging task with important implications for understanding human communication. This work investigates the role of persuasion strategies - such as Attack on reputation, Distraction, and…

It takes skill to build a meaningful predictive model even with the abundance of implementations of modern machine learning algorithms and readily available computing resources. Building a model becomes challenging if hundreds of terabytes…

Persuasion modeling is a key building block for conversational agents. Existing works in this direction are limited to analyzing textual dialogue corpus. We argue that visual signals also play an important role in understanding human…

Persuasion is part and parcel of human interaction. The human persuaders in society have been always exit, masters of rhetoric skilled of changing our minds, or at least our behaviors. Leaders, mothers, salesmen, and teachers are clear…

The ability to persuade others is critical to professional and personal success. However, crafting persuasive messages is demanding and poses various challenges. We conducted nine exploratory case studies to identify adaptations that…

As generative foundation models improve, they also tend to become more persuasive, raising concerns that AI automation will enable governments, firms, and other actors to manipulate beliefs with unprecedented scale and effectiveness at…

Persuasion is a key aspect of what it means to be human, and is central to business, politics, and other endeavors. Advancements in artificial intelligence (AI) have produced AI systems that are capable of persuading humans to buy products,…

As Large Vision-Language Models (LVLMs) are increasingly deployed in domains such as shopping, health, and news, they are exposed to pervasive persuasive content. A critical question is how these models function as persuadees-how and why…

Large Language Models (LLMs) have started to demonstrate the ability to persuade humans, yet our understanding of how this dynamic transpires is limited. Recent work has used linear probes, lightweight tools for analyzing model…

Given the massive market of advertising and the sharply increasing online multimedia content (such as videos), it is now fashionable to promote advertisements (ads) together with the multimedia content. It is exhausted to find relevant ads…

Modeling persuasive language has the potential to better facilitate our decision-making processes. Despite its importance, computational modeling of persuasion is still in its infancy, largely due to the lack of benchmark datasets that can…

Political advertising plays a pivotal role in shaping public opinion and influencing electoral outcomes, often through subtle persuasive techniques embedded in broader propaganda strategies. Detecting these persuasive elements is crucial…

Online advertising is a huge, rapidly growing advertising market in today's world. One common form of online advertising is using image ads. A decision is made (often in real time) every time a user sees an ad, and the advertiser is eager…