相关论文: Persuasion Strategies in Advertisements

Employees face decisions every day - in the absence of supervision. The outcome of these decisions can be influenced by digital workplace design through the power of persuasive technology. This paper provides a structured literature review…

Propaganda can be defined as a form of communication that aims to influence the opinions or the actions of people towards a specific goal; this is achieved by means of well-defined rhetorical and psychological devices. Propaganda, in the…

Propaganda campaigns have long been used to influence public opinion via disseminating biased and/or misleading information. Despite the increasing prevalence of propaganda content on the Internet, few attempts have been made by AI…

This article is a sequel to our earlier work [25]. The main objective of our research is to explore the potential of supervised machine learning in face-induced social computing and cognition, riding on the momentum of much heralded…

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, enabling fully-automated, personalized, and interactive content generation at an unprecedented scale. In this paper, we…

Persuasion can be a complex process. Persuaders may need to use a high degree of sensitivity to understand a persuadee's states, traits, and values. They must navigate the nuanced field of human interaction. Research on persuasive systems…

Large language models (LLMs) are susceptible to persuasion, which can pose risks when models are faced with an adversarial interlocutor. We take a first step towards defending models against persuasion while also arguing that defense…

When subjected to automated decision-making, decision subjects may strategically modify their observable features in ways they believe will maximize their chances of receiving a favorable decision. In many practical situations, the…

Argumentation is a type of discourse where speakers try to persuade their audience about the reasonableness of a claim by presenting supportive arguments. Most work in argument mining has focused on modeling arguments in monologues. We…

Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consumer choices. Automatic ad affect recognition has several useful applications. However, the use of content-based feature representations does…

This paper examines a commonly used measure of persuasion whose precise interpretation has been obscure in the literature. By using the potential outcome framework, we define the causal persuasion rate by a proper conditional probability of…

Effective linguistic choices that attract potential customers play crucial roles in advertising success. This study aims to explore the linguistic features of ad texts that influence human preferences. Although the creation of attractive ad…

We introduce AutoPersuade, a three-part framework for constructing persuasive messages. First, we curate a large dataset of arguments with human evaluations. Next, we develop a novel topic model to identify argument features that influence…

The growing interest in developing corpora of persuasive texts has promoted applications in automated systems, e.g., debating and essay scoring systems; however, there is little prior work mining image persuasiveness from an argumentative…

There is substantial concern about the ability of advanced artificial intelligence to influence people's behaviour. A rapidly growing body of research has found that AI can produce large persuasive effects on people's attitudes, but whether…

We develop a framework for identifying and estimating persuasion effects in regression discontinuity (RD) designs. The RD persuasion rate measures the probability that individuals at the threshold would take the action if exposed to a…

Current approaches to developing persuasive dialogue agents often rely on a limited set of predefined persuasive strategies that fail to capture the complexity of real-world interactions. We applied a cross-disciplinary approach to develop…

Nowadays, the spread of misinformation is a prominent problem in society. Our research focuses on aiding the automatic identification of misinformation by analyzing the persuasive strategies employed in textual documents. We introduce a…

Persuasion, defined as the act of exploiting an informational advantage in order to effect the decisions of others, is ubiquitous. Indeed, persuasive communication has been estimated to account for almost a third of all economic activity in…

Persuasion through conversation has been the focus of much research. Nudging is a popular strategy to influence decision-making in physical and digital settings. However, conversational agents employing "nudging" have not received…