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Researchers rely on academic Web search engines to find scientific sources, but search engine mechanisms may selectively present content that aligns with biases embedded in queries. This study examines whether confirmation biased queries…
Influencer marketing involves a wide range of strategies in which brands collaborate with popular content creators (i.e., influencers) to leverage their reach, trust, and impact on their audience to promote and endorse products or services.…
Click-through data has proven to be a valuable resource for improving search-ranking quality. Search engines can easily collect click data, but biases introduced in the data can make it difficult to use the data effectively. In order to…
The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular…
In online internet advertising, machine learning models are widely used to compute the likelihood of a user engaging with product related advertisements. However, the performance of traditional machine learning models is often impacted due…
We introduce a model of content moderation for sale, where a platform can channel attention in two ways: direct steering that makes content visible to consumers and certification that controls what consumers know about the content. The…
Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can increase ad efficacy for two main reasons:…
Does more information elicit users compliance and engagement, or the other way around? This paper explores the relationship between content strategy and user experience (UX). Specifically, we examine how the amount of information provided…
As AI-driven agents become increasingly integrated into the digital ecosystem, they reshape how online advertising is perceived and processed. Particularly in the travel and hotel booking sector, these autonomous systems influence the…
Modern search engine result pages often provide immediate value to users and organize information in such a way that it is easy to navigate. The core ranking function contributes to this and so do result snippets, smart organization of…
Search query suggestions affect users' interactions with search engines, which then influences the information they encounter. Thus, bias in search query suggestions can lead to exposure to biased search results and can impact opinion…
Online advertising has become a key source of revenue for both web search engines and online publishers. For them, the ability of allocating right ads to right webpages is critical because any mismatched ads would not only harm web users'…
Personalized product search aims to retrieve and rank items that match users' preferences and search intent. Despite their effectiveness, existing approaches typically assume that users' query fully captures their real motivation. However,…
E-commerce platforms support the needs and livelihoods of their two most important stakeholders -- customers and producers/sellers. Multiple algorithmic systems, like ``search'' systems mediate the interactions between these stakeholders by…
In the presence of competing events, many investigators are interested in a direct treatment effect on the event of interest that does not capture treatment effects on competing events. Classical survival analysis methods that treat…
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match-a feature where an ad of an advertiser can be mapped to a broader range of relevant queries, and not necessarily to the…
Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…
In a multi-channel marketing world, the purchase decision journey encounters many interactions (e.g., email, mobile notifications, display advertising, social media, and so on). These impressions have direct (main effects), as well as…
In an effort to combat ad annoyance in mobile apps, publishers have introduced a new ad format called "Incentivized Advertising" or "Rewarded Advertising", whereby users receive rewards in exchange for watching ads. There is much debate in…
The technological transformation and automation of digital content delivery has revolutionized the media industry. Advertising landscape is gradually shifting its traditional media forms to the emergent of Internet advertising. In this…