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We present the results of a study designed to measure the impact of interruptive advertising on consumers willingness to pay for products bearing the advertiser's brand. Subjects participating in a controlled experiment were exposed to ads…
We examine the impact of top-of-screen promotions on viewing time at ABEMA, a leading video streaming platform in Japan. To this end, we conduct a large-scale randomized controlled trial. Given the non-standard distribution of user viewing…
Modern commercial Internet search engines display advertisements along side the search results in response to user queries. Such sponsored search relies on market mechanisms to elicit prices for these advertisements, making use of an…
Online advertising has been the major monetization approach for Internet companies. Advertisers invest budgets to bid for real-time impressions to gain direct and indirect returns. Existing works have been concentrating on optimizing direct…
The use of sponsored product listings in prominent positions of consumer search results has made e-commerce platforms, which traditionally serve as marketplaces for third-party sellers to reach consumers, a major medium for those sellers to…
With a vast number of items, web-pages, and news to choose from, online services and the customers both benefit tremendously from personalized recommender systems. Such systems however provide great opportunities for targeted…
We study the effects of allowing paid prioritization arrangements in a market with content provider (CP) competition. We consider competing CPs who pay prioritization fees to a monopolistic ISP so as to offset the ISP's cost for investing…
We propose an incentive mechanism for the sponsored content provider market in which the communication of users can be represented by a graph and the private information of the users is assumed to have a continuous distribution function.…
Cross-Modal sponsored search displays multi-modal advertisements (ads) when consumers look for desired products by natural language queries in search engines. Since multi-modal ads bring complementary details for query-ads matching, the…
Search result snippets are crucial in modern search engines, providing users with a quick overview of a website's content. Snippets help users determine the relevance of a document to their information needs, and in certain scenarios even…
Digital platforms use recommendations to facilitate exchanges between platform actors, such as trade between buyers and sellers. Aiming to protect consumers and guarantee fair competition on platforms, legislators increasingly require that…
E-commerce companies have a number of online products, such as organic search, sponsored search, and recommendation modules, to fulfill customer needs. Although each of these products provides a unique opportunity for users to interact with…
Opinionated users often seek information that aligns with their preexisting beliefs while dismissing contradictory evidence due to confirmation bias. This conduct hinders their ability to consider alternative stances when searching the web.…
Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consumer choices. Automatic ad affect recognition has several useful applications. However, the use of content-based feature representations does…
Search advertising, a popular method for online marketing, has been employed to improve health by eliciting positive behavioral change. However, writing effective advertisements requires expertise and experimentation, which may not be…
Internet is fast becoming critically important to commerce, industry and individuals. Search Engine (SE) is the most vital component for communication network and also used for discover information for users or people. Search engine…
Search engines intentionally influence user behavior by picking and ranking the list of results. Users engage with the highest results both because of their prominent placement and because they are typically the most relevant documents.…
Algorithmic recommendations mediate interactions between millions of customers and products (in turn, their producers and sellers) on large e-commerce marketplaces like Amazon. In recent years, the producers and sellers have raised concerns…
We study a novel problem of sponsored search (SS) for E-Commerce platforms: how we can attract query users to click product advertisements (ads) by presenting them features of products that attract them. This not only benefits merchants and…
Recommendation systems are pervasive in the digital economy. An important assumption in many deployed systems is that user consumption reflects user preferences in a static sense: users consume the content they like with no other…