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This paper studies the relation between activity on Twitter and sales. While research exists into the relation between Tweets and movie and book sales, this paper shows that the same relations do not hold for products that receive less…

Businesses communicate using Twitter for a variety of reasons -- to raise awareness of their brands, to market new products, to respond to community comments, and to connect with their customers and potential customers in a targeted manner.…

Twitter has been proven to be a notable source for predictive modelling on various domains such as the stock market, the dissemination of diseases or sports outcomes. However, such a study has not been conducted in football (soccer) so far.…

In the last couple decades, social network services like Twitter have generated large volumes of data about users and their interests, providing meaningful business intelligence so organizations can better understand and engage their…

Social media has become a major communication channel for communities centered around video games. Consequently, social media offers a rich data source to study online communities and the discussions evolving around games. Towards this end,…

Twitter is a micro-blogging social media platform for short messages that can have a long-term impact on how scientists create and publish ideas. We investigate the usefulness of twitter in the development and distribution of scientific…

Consider a person trying to spread an important message on a social network. He/she can spend hours trying to craft the message. Does it actually matter? While there has been extensive prior work looking into predicting popularity of…

In addition to more personalized content feeds, some leading social media platforms give a prominent role to content that is more widely popular. On Twitter, "trending topics" identify popular topics of conversation on the platform, thereby…

In the last decade, Social Media platforms such as Twitter have gained importance in the various marketing strategies of companies. This work aims to examine the presence of influential content on a textual level, by investigating…

Twitter has been increasingly used for spreading messages about campaigns. Such campaigns try to gain followers through their Twitter accounts, influence the followers and spread messages through them. In this paper, we explore the…

Political campaigns are among the most sophisticated marketing exercises in the United States. As part of their marketing communication strategy, an increasing number of politicians adopt social media to inform their constituencies. This…

Social media have substantially altered the way brands and businesses advertise: Online Social Networks provide brands with more versatile and dynamic channels for advertisement than traditional media (e.g., TV and radio). Levels of…

Social media are now a routine part of political campaigns all over the world. However, studies of the impact of campaigning on social platform have thus far been limited to cross-sectional datasets from one election period which are…

We examine the influence of Twitter promotion on cryptocurrency pump-and-dump events. By analyzing abnormal returns, trading volume, and tweet activity, we uncover that Twitter effectively garners attention for pump-and-dump schemes,…

Analysing sentiment of tweets is important as it helps to determine the users' opinion. Knowing people's opinion is crucial for several purposes starting from gathering knowledge about customer base, e-governance, campaigning and many more.…

The study reported in this paper, examines the effects of a rigorously designed introduction of Twitter in the educational process. In specific, it examines the relation between the students use of Twitter in the context of well-organized…

This project addresses the problem of sentiment analysis in twitter; that is classifying tweets according to the sentiment expressed in them: positive, negative or neutral. Twitter is an online micro-blogging and social-networking platform…

We study the relationship between social media output and National Football League (NFL) games, using a dataset containing messages from Twitter and NFL game statistics. Specifically, we consider tweets pertaining to specific teams and…

Microbloging is an extremely prevalent broadcast medium amidst the Internet fraternity these days. People share their opinions and sentiments about variety of subjects like products, news, institutions, etc., every day on microbloging…

The need for a comprehensive study to explore various aspects of online social media has been instigated by many researchers. This paper gives an insight into the social platform, Twitter. In this present work, we have illustrated stepwise…