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In addition to more personalized content feeds, some leading social media platforms give a prominent role to content that is more widely popular. On Twitter, "trending topics" identify popular topics of conversation on the platform, thereby…

This paper explores how to analyze empirically a network of website visitors from several countries in the world. While exploring this huge network of website visitors worldwide, this paper shows an empirical data analysis with a…

Web tracking is a pervasive and opaque practice that enables personalized advertising, retargeting, and conversion tracking. Over time, it has evolved into a sophisticated and invasive ecosystem, employing increasingly complex techniques to…

Online advertising is the major source of income for a large portion of Internet Services. There exists a body of literature aiming at optimizing ads engagement, understanding the privacy and ethical implications of online advertising, etc.…

Understanding how people interact with the web is key for a variety of applications, e.g., from the design of effective web pages to the definition of successful online marketing campaigns. Browsing behavior has been traditionally…

Search engines play a central role in routing political information to citizens. The algorithmic personalization of search results by large search engines like Google implies that different users may be offered systematically different…

Personalized recommendations form an important part of today's internet ecosystem, helping artists and creators to reach interested users, and helping users to discover new and engaging content. However, many users today are skeptical of…

Website reliability labels underpin almost all research in misinformation detection. However, misinformation sources often exhibit transient behavior, which makes many such labeled lists obsolete over time. We demonstrate that Search Engine…

Faced with the challenge of attracting user attention and revenue, social media websites have turned to video advertisements (video-ads). While in traditional media the video-ad market is mostly based on an interaction between content…

The PageRank algorithm employed by Google quantifies the importance of each page by the link structure of the web. To reduce the computational burden the distributed randomized PageRank algorithms (DRPA) recently appeared in literature…

Blogs and social networking sites serve as a platform to the users for expressing their interests, ideas and thoughts. Targeted marketing uses the recommendation systems for suggesting their services and products to the users or clients. So…

Purpose: Advanced usage of Web Analytics tools allows to capture the content of user queries. Despite their relevant nature, the manual analysis of large volumes of user queries is problematic. This paper demonstrates the potential of using…

In-degree, PageRank, number of visits and other measures of Web page popularity significantly influence the ranking of search results by modern search engines. The assumption is that popularity is closely correlated with quality, a more…

Ever since the web began, the number of websites has been growing exponentially. These websites cover an ever-increasing range of online services that fill a variety of social and economic functions across a growing range of industries. Yet…

Browsing privacy solutions face an uphill battle to deployment. Many operate counter to the economic objectives of popular online services (e.g., by completely blocking ads) and do not provide enough incentive for users who may be subject…

Online advertisements that masquerade as non-advertising content pose numerous risks to users. Such hidden advertisements appear on social media platforms when content creators or "influencers" endorse products and brands in their content.…

Twitter is increasingly used for political, advertising and marketing campaigns, where the main aim is to influence users to support specific causes, individuals or groups. We propose a novel methodology for mining and analyzing Twitter…

Online privacy has become increasingly important in recent years. While third-party cookies have been widely used for years, they have also been criticized for their potential impact on user privacy. They can be used by advertisers to track…

Email classification and prioritization expert systems have the potential to automatically group emails and users as communities based on their communication patterns, which is one of the most tedious tasks. The exchange of emails among…

The taxation of multi-national companies is a complex field, since it is influenced by the legislation of several states. Laws in different states may have unforeseen interaction effects, which can be exploited by allowing multinational…