相关论文: Leveraging Google's Publisher-specific IDs to Dete…

Studies have shown that the people depicted in image search results tend to be of majority groups with respect to socially salient attributes. This skew goes beyond that which already exists in the world - e.g., Kay et al. showed that…

In this paper new results on personalized PageRank are shown. We consider directed graphs that may contain dangling nodes. The main result presented gives an analytical characterization of all the possible values of the personalized…

We turn our attention to the elephant in the room of data protection, which is none other than the simple and obvious question: "Who's tracking sensitive domains?". Despite a fast-growing amount of work on more complex facets of the…

Web agents, like OpenAI's Operator and Google's Project Mariner, are powerful agentic systems pushing the boundaries of Large Language Models (LLM). They can autonomously interact with the internet at the user's behest, such as navigating…

With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…

Online political advertising has become the cornerstone of political campaigns. The budget spent solely on political advertising in the U.S. has increased by more than 100% from \$700 million during the 2017-2018 U.S. election cycle to…

Browser fingerprinting is a pervasive online tracking technique used increasingly often for profiling and targeted advertising. Prior research on the prevalence of fingerprinting heavily relied on automated web crawls, which inherently…

In Android apps, their developers frequently place app promotion ads, namely advertisements to promote other apps. Unfortunately, the inadequate vetting of ad content allows malicious developers to exploit app promotion ads as a new…

We propose an incentive mechanism for the sponsored content provider market in which the communication of users can be represented by a graph and the private information of the users is assumed to have a continuous distribution function.…

Social graphs derived from online social interactions contain a wealth of information that is nowadays extensively used by both industry and academia. However, as social graphs contain sensitive information, they need to be properly…

YouTube has evolved into a powerful platform where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships.…

The increased use of online social networks for the dissemination of information comes with the misuse of the internet for cyberbullying, cybercrime, spam, vandalism, amongst other things. To proactively identify abuse in the networks, we…

A reader browsing through an online article is highly likely to encounter an advertorial, often without realizing it. Advertorials represent a relatively new marketing strategy where advertisements are deliberately designed to resemble the…

Generative Artificial Intelligence (GenAI) is reshaping creative labor by enabling the rapid production of text, images, and videos. On YouTube, creators are developing new ways to leverage these tools and share knowledge about how to…

Internet users highly rely on and trust web search engines, such as Google, to find relevant information online. However, scholars have documented numerous biases and inaccuracies in search outputs. To improve the quality of search results,…

Online political advertising has grown significantly over the last few years. To monitor online sponsored political discourse, companies such as Facebook, Google, and Twitter have created public Ad Libraries collecting the political ads…

The web bots have been blamed for consuming large amount of Internet traffic and undermining the interest of the scraped sites for years. Traditional bot detection studies focus mainly on signature-based solution, but advanced bots usually…

Tumblr is one of the largest and most popular microblogging website on the Internet. Studies shows that due to high reachability among viewers, low publication barriers and social networking connectivity, microblogging websites are being…

A large part of the hidden web resides in weblog servers. New content is produced in a daily basis and the work of traditional search engines turns to be insufficient due to the nature of weblogs. This work summarizes the structure of the…

The ongoing deprecation of third-party cookies by web browser vendors has sparked the proposal of alternative methods to support more privacy-preserving personalized advertising on web browsers and applications. The Topics API is being…