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Majority of the currently available webpages are dynamic in nature and are changing frequently. New content gets added to webpages and existing content gets updated or deleted. Hence, people find it useful to be alert for changes in…

Our consumption of online information is mediated by filtering, ranking, and recommendation algorithms that introduce unintentional biases as they attempt to deliver relevant and engaging content. It has been suggested that our reliance on…

Payment platforms have significantly evolved in recent years to keep pace with the proliferation of online and cashless payments. These platforms are increasingly aligned with online social networks, allowing users to interact with each…

Online abuse is becoming an increasingly prevalent issue in modern-day society, with 41 percent of Americans having experienced online harassment in some capacity in 2021. People who identify as women, in particular, can be subjected to a…

The proliferation of unreliable news domains on the internet has had wide-reaching negative impacts on society. We introduce and evaluate interventions aimed at reducing traffic to unreliable news domains from search engines while…

Increasing evidence suggests that a growing amount of social media content is generated by autonomous entities known as social bots. In this work we present a framework to detect such entities on Twitter. We leverage more than a thousand…

A common approach when setting up a website is to utilize third party Web hosting and content delivery networks. Without taking this trend into account, any measurement study inspecting the deployment and operation of websites can be…

Online media offers opportunities to marketers to deliver brand messages to a large audience. Advertising technology platforms enables the advertisers to find the proper group of audiences and deliver ad impressions to them in real time.…

To partly address people's concerns over web tracking, Google has created the Ad Settings webpage to provide information about and some choice over the profiles Google creates on users. We present AdFisher, an automated tool that explores…

Recent years have seen a new form of advertisement campaigns emerge: those involving so-called social media influencers. These influencers accept money in return for promoting products via their social media feeds. Although this constitutes…

Both domain names and entire websites are increasingly frequently treated as assets, the value of which can be appraised. The objective of the present thesis was to verify the credibility of domain name appraisals obtained using generally…

Data collected nowadays by social-networking applications create fascinating opportunities for building novel services, as well as expanding our understanding about social structures and their dynamics. Unfortunately, publishing…

As the rate of content production grows, we must make a staggering number of daily decisions about what information is worth acting on. For any flourishing online social media system, users can barely keep up with the new content shared by…

Online behaviors of consumers and marketers generate massive marketing data, which ever more sophisticated models attempt to turn into insights and aid decisions by marketers. Yet, in making decisions human managers bring to bear marketing…

Social media expose millions of users every day to information campaigns --- some emerging organically from grassroots activity, others sustained by advertising or other coordinated efforts. These campaigns contribute to the shaping of…

As the amount of linked data published on the web grows, attempts are being made to describe and measure it. However even basic statistics about a graph, such as its size, are difficult to express in a uniform and predictable way. In order…

Small organizations, start ups, and self-hosted servers face increasing strain from automated web crawlers and AI bots, whose online presence has increased dramatically in the past few years. Modern bots evade traditional throttling and can…

Personalized news recommendations have become a standard feature of large news aggregation services, optimizing user engagement through automated content selection. In contrast, legacy news media often approach personalization cautiously,…

Tag Management Systems were developed in order to support website publishers in installing multiple third-party JavaScript scripts (Tags) on their websites. Google developed its own TMS called ``Google Tag Manager'' (GTM) that is currently…

Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in…