相关论文: The Ad Types Problem
We consider the problem of bidding in online advertising, where an advertiser aims to maximize value while adhering to budget and Return-on-Spend (RoS) constraints. Unlike prior work that assumes knowledge of the value generated by winning…
We consider the online bipartite matching problem on $(k,d)$-bounded graphs, where each online vertex has at most $d$ neighbors, each offline vertex has at least $k$ neighbors, and $k\geq d\geq 2$. The model of $(k,d)$-bounded graphs is…
There are p heterogeneous objects to be assigned to n competing agents (n > p) each with unit demand. It is required to design a Groves mechanism for this assignment problem satisfying weak budget balance, individual rationality, and…
Sponsored search auctions constitute one of the most successful applications of microeconomic mechanisms. In mechanism design, auctions are usually designed to incentivize advertisers to bid their truthful valuations and to assure both the…
Internet advertising is a sophisticated game in which the many advertisers "play" to optimize their return on investment. There are many "targets" for the advertisements, and each "target" has a collection of games with a potentially…
In the contextual pricing problem a seller repeatedly obtains products described by an adversarially chosen feature vector in $\mathbb{R}^d$ and only observes the purchasing decisions of a buyer with a fixed but unknown linear valuation…
In digital health and EdTech, recommendation systems face a significant challenge: users often choose impulsively, in ways that conflict with the platform's long-term payoffs. This misalignment makes it difficult to effectively learn to…
Input to the Load Balanced Demand Distribution (LBDD) consists of the following: (a) a set of service centers; (b) a set of demand nodes and; (c) a cost matrix containing the cost of assignment for each (demand node, service center) pair.…
Internet search companies sell advertisement slots based on users' search queries via an auction. Advertisers have to determine how to place bids on the keywords of their interest in order to maximize their return for a given budget: this…
Ad auctions in sponsored search support ``broad match'' that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving more expressiveness to advertisers, this feature makes it challenging…
Motivated by Internet targeted advertising, we address several ad allocation problems. Prior work has established these problems admit no randomized online algorithm better than $(1-\frac{1}{e})$-competitive…
In online advertising markets, budget-constrained advertisers acquire ad placements through repeated bidding in auctions on various platforms. We present a strategy for bidding optimally in a set of auctions that may or may not be…
The profile-based matching problem is the problem of finding a matching that optimizes profile from an instance $(G, r, \langle u_1, \dots, u_r \rangle)$, where $G$ is a bipartite graph $(A \cup B, E)$, $r$ is the number of utility…
Two general algorithms based on opportunity costs are given for approximating a revenue-maximizing set of bids an auctioneer should accept, in a combinatorial auction in which each bidder offers a price for some subset of the available…
In sponsored search advertising, advertisers need to make a series of keyword decisions. Among them, how to group these keywords to form several adgroups within a campaign is a challenging task, due to the highly uncertain environment of…
The majority of online marketplaces offer promotion programs to sellers to acquire additional customers for their products. These programs typically allow sellers to allocate advertising budgets to promote their products, with higher…
Consider the following problem. A seller has infinite copies of $n$ products represented by nodes in a graph. There are $m$ consumers, each has a budget and wants to buy two products. Consumers are represented by weighted edges. Given the…
In the highway problem, we are given an n-edge line graph (the highway), and a set of paths (the drivers), each one with its own budget. For a given assignment of edge weights (the tolls), the highway owner collects from each driver the…
Motivated by the cloud computing paradigm, and by key optimization problems in all-optical networks, we study two variants of the classic job interval scheduling problem, where a reusable resource is allocated to competing job intervals in…
The uniqueness of an optimal solution to a combinatorial optimization problem attracts many fields of researchers' attention because it has a wide range of applications, it is related to important classes in computational complexity, and an…