相关论文: Social media marketing analytics : a multicultural…

Saudi Arabia faced a swift economic growth and societal transformation under Vision 2030. This offers a unique opportunity to track emerging trends in the region, which will ultimately pave the way for new business and investment…

Saudi Arabias rapid economic growth and social evolution under Vision 2030 present a unique opportunity to track emerging trends in real time. Uncovering trends in real time can open up new avenues for business and investment opportunities.…

For marketing to function in a globalized world it must respect a diverse set of local cultures. With marketing efforts extending to social media platforms, the crossing of cultural boundaries can happen in an instant. In this paper we…

The HCI field has seen a growing body of qualitative research, making use of a wide range of activities and methods. Interviews and workshops are some of the main techniques used to help understand user needs and to conduct co-design…

Every day, millions of users reveal their interests on Facebook, which are then monetized via targeted advertisement marketing campaigns. In this paper, we explore the use of demographically rich Facebook Ads audience estimates for tracking…

Social media platforms are popular venues for fashion brand marketing and advertising. With the introduction of native advertising, users don't have to endure banner ads that hold very little saliency and are unattractive. Using images and…

Using social media data for statistical analysis of general population faces commonly two basic obstacles: firstly, social media data are collected for different objects than the population units of interest; secondly, the relevant measures…

Social media marketing is an emerging marketing technique worldwide. This research concentrates on how effectively social media can be used to promote a product in tourism industry. The efficient use of social media develops a tourism…

The emergence of social network site has attracted many users across the world to share their feeling, news, achievements and personal thoughts over several platforms. The recent crisis due to worldwide lockdown amid COVID 19 has shown how…

User-generated content from social media is produced in many languages, making it technically challenging to compare the discussed themes from one domain across different cultures and regions. It is relevant for domains in a globalized…

We combine philosophical theories with quantitative analyses of online data to propose a sophisticated approach to social media influencers. Identifying influencers as communication systems emerging from a dialectic interactional process…

Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international…

The Ubiquitous nature of smartphones has significantly increased the use of social media platforms, such as Facebook, Twitter, TikTok, and LinkedIn, etc., among the public, government, and businesses. Facebook generated ~70 billion USD in…

This paper presents the Arabic Women and Society Corpus, a ten year collection of 252,487 public Arabic Facebook posts related to women's empowerment and social wellbeing. The corpus was collected from 51,660 pages across 77 countries…

Social media is subject to constant growth and evolution, yet little is known about their early phases of adoption. To shed light on this aspect, this paper empirically characterizes the initial and country-wide adoption of a new type of…

Social media has gained an immense popularity over the last decade. People tend to express opinions about their daily encounters on social media freely. These daily encounters include the places they traveled, hotels or restaurants they…

In this paper, we propose a new measure to estimate the similarity between brands via posts of brands' followers on social network services (SNS). Our method was developed with the intention of exploring the brands that customers are likely…

With the advance of the Internet, ordinary users have created multiple personal accounts on online social networks, and interactions among these social network users have recently been tagged with location information. In this work, we…

In social networks, a single user may create multiple accounts to spread his / her opinions and to influence others, by actively comment on different news pages. It would be beneficial to both social networks and their communities, to…

An increase in the use of smartphones has laid to the use of the internet and social media platforms. The most commonly used social media platforms are Twitter, Facebook, WhatsApp and Instagram. People are sharing their personal…