相关论文: Social media marketing analytics : a multicultural…

Websites and applications that match and connect individuals for romantic purposes are commonly used in the Western world. However, there have not been many previous investigations focusing on cultural factors that affect the adoption of…

This research aims to mine the relationship between demographic variables and brand associations, and study the relative importance of these variables. The study is conducted on fast-food restaurant brands chains in Jordan. The result ranks…

This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the…

In this paper, we study what users talk about in a plethora of independent hyperlocal and anonymous online communities in a single country: Saudi Arabia (KSA). We base this perspective on performing a content classification of the Jodel…

Gender analysis of Twitter can reveal important socio-cultural differences between male and female users. There has been a significant effort to analyze and automatically infer gender in the past for most widely spoken languages' content,…

In this paper, we empirically analyze two examples of a Western (DE) versus Middle-East (SA) Online Social Messaging App. By focusing on the system interactions over time in comparison, we identify inherent differences in user engagement.…

Social media in scientific research offer a unique digital observatory of human behaviours and hence great opportunities to conduct research at large scale answering complex sociodemographic questions. We focus on the identification and…

We analyze general trends and pattern in time series that characterize the dynamics of collective attention to social media services and Web-based businesses. Our study is based on search frequency data available from Google Trends and…

Social media is heading towards more and more personalization, where individuals reveal their beliefs, interests, habits, and activities, simply offering glimpses into their personality traits. This study, explores the correlation between…

Migrants' assimilation is a major challenge for European societies, in part because of the sudden surge of refugees in recent years and in part because of long-term demographic trends. In this paper, we use Facebook's data for advertisers…

The role of social media in fashion industry has been blooming as the years have continued on. In this work, we investigate sentiment analysis for fashion related posts in social media platforms. There are two main challenges of this task.…

A large amount of content is generated everyday in social media. One of the main goals of content creators is to spread their information to a large audience. There are many factors that affect information spread, such as posting time,…

In the past decade, social media platforms have been used for information dissemination and consumption. While a major portion of the content is posted to promote citizen journalism and public awareness, some content is posted to mislead…

The importance of building sentiment analysis tools for Arabic social media has been recognized during the past couple of years, especially with the rapid increase in the number of Arabic social media users. One of the main difficulties in…

Culture shapes people's behavior, both online and offline. Surprisingly, there is sparse research on how cultural context affects network formation and content consumption on social media. We analyzed the friendship networks and dyadic…

The social media network phenomenon leads to a massive amount of valuable data that is available online and easy to access. Many users share images, videos, comments, reviews, news and opinions on different social networks sites, with…

The growing incidents of counterfeiting and associated economic and health consequences necessitate the development of active surveillance systems capable of producing timely and reliable information for all stake holders in the…

Social media has become something that is important to enhance social networking and sharing of information through the website. Social media have not only changed social networking, they provide a valuable tool for social organization,…

In the 21st century, the era of globalization, consumers are dispersed across the globe, and brands compete for their attention and loyalty, largely within the digital realm. This reality elevates the importance of effective communication…

Engaged costumers are a very import part of current social media marketing. Public figures and brands have to be very careful about what to post online. That is why the need for accurate strategies for anticipating the impact of a post…