相关论文: Ecological Evaluation of Persuasive Messages Using…

Experimental methods for estimating the impacts of text on human evaluation have been widely used in the social sciences. However, researchers in experimental settings are usually limited to testing a small number of pre-specified text…

Creating and monitoring competitive and cost-effective pay-per-click advertisement campaigns through the web-search channel is a resource demanding task in terms of expertise and effort. Assisting or even automating the work of an…

Detecting persuasion in argumentative text is a challenging task with important implications for understanding human communication. This work investigates the role of persuasion strategies - such as Attack on reputation, Distraction, and…

The crucial role of the evaluation in the development of the information retrieval tools is useful evidence to improve the performance of these tools and the quality of results that they return. However, the classic evaluation approaches…

Purpose: We model group advertising decisions, which are the collective decisions of every single advertiser within the set of advertisers who are competing in the same auction or vertical industry, and examine resulting market outcomes,…

This study examines the rhetorical and linguistic features of argumentative texts generated by ChatGPT on ethically nuanced topics and investigates their persuasive impact on human readers.Through a user study involving 62 participants and…

In the virtual elements of immersive learning, the use of Google Expedition and touch-screen-based emotion are examined. The objective is to investigate possible ways to combine these technologies to enhance virtual learning environments…

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, enabling fully-automated, personalized, and interactive content generation at an unprecedented scale. In this paper, we…

Objective: This research explores using crowdsourcing for software usability evaluation. Background: Usability studies are essential for designing user-friendly software, but traditional methods are often costly and time-consuming.…

The functional linear regression model with points of impact is a recent augmentation of the classical functional linear model with many practically important applications. In this work, however, we demonstrate that the existing data-driven…

Causally identifying the effect of digital advertising is challenging, because experimentation is expensive, and observational data lacks random variation. This paper identifies a pervasive source of naturally occurring, quasi-experimental…

Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in…

In the last decade, crowdsourcing has become a popular method for conducting quantitative empirical studies in human-machine interaction. The remote work on a given task in crowdworking settings suits the character of typical…

Social media platforms provide an environment where people can freely engage in discussions. Unfortunately, they also enable several problems, such as online harassment. Recently, Google and Jigsaw started a project called Perspective,…

The ability to persuade others is critical to professional and personal success. However, crafting persuasive messages is demanding and poses various challenges. We conducted nine exploratory case studies to identify adaptations that…

Crowdfunding has emerged as a widespread strategy for startups seeking financing, particularly through reward-based methods. However, understanding its economic impact at both micro and macro levels requires thorough analysis, often…

Power words are terms that evoke strong emotional responses and significantly influence readers' behavior, playing a crucial role in fields like marketing, politics, and motivational writing. This study proposes a methodology for the…

Readers take decisions about going through the complete news based on many factors. The emotional impact of the news title on reader is one of the most important factors. Cognitive ergonomics tries to strike the balance between work,…

In the recent advances of natural language processing, the scale of the state-of-the-art models and datasets is usually extensive, which challenges the application of sample-based explanation methods in many aspects, such as explanation…

Conversational search systems, such as Google Assistant and Microsoft Cortana, provide a new search paradigm where users are allowed, via natural language dialogues, to communicate with search systems. Evaluating such systems is very…