相关论文: Ecological Evaluation of Persuasive Messages Using…

While usability evaluation is critical to designing usable websites, traditional usability testing can be both expensive and time consuming. The advent of crowdsourcing platforms such as Amazon Mechanical Turk and CrowdFlower offer an…

As AI-enabled systems become available for political campaign outreach, an important question has received little empirical attention: how do people evaluate the communicative practices these systems represent, and what consequences do…

Traditional psychological models of belief revision focus on face-to-face interactions, but with the rise of social media, more effective models are needed to capture belief revision at scale, in this rich text-based online discourse. Here,…

We introduce AutoPersuade, a three-part framework for constructing persuasive messages. First, we curate a large dataset of arguments with human evaluations. Next, we develop a novel topic model to identify argument features that influence…

Click models are an important tool for leveraging user feedback, and are used by commercial search engines for surfacing relevant search results. However, existing click models are lacking in two aspects. First, they do not share…

Online political advertisements have become an important element in electoral campaigning throughout the world. At the same time, concepts such as disinformation and manipulation have emerged as a global concern. Although these concepts are…

Many users struggle with effective online search and critical evaluation, especially in high-stakes domains like health, while often overestimating their digital literacy. Thus, in this demo, we present an interactive search companion that…

Nowadays, the spread of misinformation is a prominent problem in society. Our research focuses on aiding the automatic identification of misinformation by analyzing the persuasive strategies employed in textual documents. We introduce a…

Advertisements (ads) often include strongly emotional content to leave a lasting impression on the viewer. This work (i) compiles an affective ad dataset capable of evoking coherent emotions across users, as determined from the affective…

Socio-demographic user profiles are currently regarded as the most convenient base for successful personalized advertising. However, signs point to the dormant power of context recognition. While technologies that can sense the environment…

Large Language Models have recently been applied to text annotation tasks from social sciences, equalling or surpassing the performance of human workers at a fraction of the cost. However, no inquiry has yet been made on the impact of…

Online advertising has been the major monetization approach for Internet companies. Advertisers invest budgets to bid for real-time impressions to gain direct and indirect returns. Existing works have been concentrating on optimizing direct…

Online advertising platforms use automated auctions to connect advertisers with potential customers, requiring effective bidding strategies to maximize profits. Accurate ad impact estimation requires considering three key factors: delayed…

Text data are being used as a lens through which human cognition can be studied at a large scale. Methods like emotion analysis are now in the standard toolkit of computational social scientists but typically rely on third-person annotation…

We study public persuasion when a sender communicates with a large audience that can fact-check at heterogeneous costs. The sender commits to a public information policy before the state is realized, but any verifiable claim she makes after…

Recent progress in the field of reinforcement learning has been accelerated by virtual learning environments such as video games, where novel algorithms and ideas can be quickly tested in a safe and reproducible manner. We introduce the…

Research in the area of style transfer for text is currently bottlenecked by a lack of standard evaluation practices. This paper aims to alleviate this issue by experimentally identifying best practices with a Yelp sentiment dataset. We…

Most search engines sell slots to place advertisements on the search results page through keyword auctions. Advertisers offer bids for how much they are willing to pay when someone enters a search query, sees the search results, and then…

The efficient collection of samples is an important factor in outdoor information gathering applications on account of high sampling costs such as time, energy, and potential destruction to the environment. Utilization of available a-priori…

Reliable automatic evaluation of dialogue systems under an interactive environment has long been overdue. An ideal environment for evaluating dialog systems, also known as the Turing test, needs to involve human interaction, which is…