相关论文: Analyzing Patterns and Influence of Advertising in…
Mainstream news organizations shape public perception not only directly through the articles they publish but also through the choices they make about which topics to cover (or ignore) and how to frame the issues they do decide to cover.…
Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can increase ad efficacy for two main reasons:…
Over the past decade, a crisis of confidence in scientific literature has gained attention, particularly in the West. In response, we have seen changes in policy and practice amongst individual researchers and institutions. Greater…
The complexity and diversity of today's media landscape provides many challenges for researchers studying news producers. These producers use many different strategies to get their message believed by readers through the writing styles they…
This paper aims to show how some popular topics on social networks can be used to predict online newspaper views, related to the topics. Newspapers site and many social networks, become a good source of data to analyse and explain complex…
Advertising is a crucial component of marketing and an important way for companies to raise awareness of goods and services in the marketplace. Advertising campaigns are designed to convey a marketing image or message to an audience of…
A corpus of Hindi news headlines shared on Twitter was created by collecting tweets of 5 mainstream Hindi news sources for a period of 4 months. 7 independent annotators were recruited to mark the 20 most retweeted news posts by each of the…
The power of the press to shape the informational landscape of a population is unparalleled, even now in the era of democratic access to all information outlets. However, it is known that news outlets (particularly more traditional ones)…
Accessing daily news content still remains a big challenge for people with print-impairment including blind and low-vision due to opacity of printed content and hindrance from online sources. In this paper, we present our approach for…
This paper presents a computational method of analysis that draws from machine learning, library science, and literary studies to map the visual layouts of multi-ethnic newspapers from the late 19th and early 20th century United States.…
Social media have substantially altered the way brands and businesses advertise: Online Social Networks provide brands with more versatile and dynamic channels for advertisement than traditional media (e.g., TV and radio). Levels of…
Chronicling America is a product of the National Digital Newspaper Program, a partnership between the Library of Congress and the National Endowment for the Humanities to digitize historic newspapers. Over 16 million pages of historic…
Open science is increasingly recognised worldwide, with preprint posting emerging as a key strategy. This study explores the factors influencing researchers' adoption of preprint publication, particularly the perceived effectiveness of this…
To reach a broader audience and optimize traffic toward news articles, media outlets commonly run social media accounts and share their content with a short text summary. Despite its importance of writing a compelling message in sharing…
Research papers, in addition to textual documents, are a designed interface through which researchers communicate. Recently, rapid growth has transformed that interface in many fields of computing. In this work, we examine the effects of…
The growth in the use of online advertising to foster brand awareness over recent years is largely attributable to the ubiquity of social media. One pivotal technology contributing to the success of online brand advertising is frequency…
In this paper, we conduct a large-scale study of font statistics in book covers and online advertisements. Through the statistical study, we try to understand how graphic designers relate fonts and content genres and identify the…
Data-driven approaches for dependency parsing have been of great interest in Natural Language Processing for the past couple of decades. However, Sanskrit still lacks a robust purely data-driven dependency parser, probably with an exception…
Under the background of the new media era with the rapid development of interactive advertising, this paper used case study method based on the summary of the research of the communication effect of interactive advertising from both…
Display advertising has been a significant source of revenue for publishers and ad networks in online advertising ecosystem. One of the main goals in display advertising is to maximize user response rate for advertising campaigns, such as…