相关论文: Analyzing Patterns and Influence of Advertising in…

Advertising, long the financial mainstay of the web ecosystem, has become nearly ubiquitous in the world of mobile apps. While ad targeting on the web is fairly well understood, mobile ad targeting is much less studied. In this paper, we…

Direct buy advertisers procure advertising inventory at fixed rates from publishers and ad networks. Such advertisers face the complex task of choosing ads amongst myriad new publisher sites. We offer evidence that advertisers do not excel…

Interactive advertising which characterized by interactivity has become the mainstream of advertising by gradually replacing traditional one-way advertising during the new media era. This paper has obeyed the research outline below,…

Over the past decade, advertising has emerged as the primary source of revenue for many web sites and apps. In this paper we report a first-of-its-kind study that seeks to broadly understand the features, mechanisms and dynamics of display…

Fake news gains has gained significant momentum, strongly motivating the need for fake news research. Many fake news detection approaches have thus been proposed, where most of them heavily rely on news content. However, network-based clues…

Predicting the probability that a user will click on a specific advertisement has been a prevalent issue in online advertising, attracting much research attention in the past decades. As a hot research frontier driven by industrial needs,…

In this work, we model the end-to-end pipeline of the advertising ecosystem, allowing us to identify two main issues with the current trajectory of private advertising proposals. First, prior work has largely considered ad targeting and…

The use of alluring headlines (clickbait) to tempt the readers has become a growing practice nowadays. For the sake of existence in the highly competitive media industry, most of the on-line media including the mainstream ones, have started…

The coverage of different stakeholders mentioned in the news articles significantly impacts the slant or polarity detection of the concerned news publishers. For instance, the pro-government media outlets would give more coverage to the…

In the last decades, global awareness towards the importance of diverse representation has been increasing. Lack of diversity and discrimination toward minorities did not skip the film industry. Here, we examine ethnic bias in the film…

Understanding what factors bring about socio-economic development may often suffer from the streetlight effect, of analyzing the effect of only those variables that have been measured and are therefore available for analysis. How do we…

Newspapers are a popular form of written discourse, read by many people, thanks to the novelty of the information provided by the news content in it. A headline is the most widely read part of any newspaper due to its appearance in a bigger…

Information about world events is disseminated through a wide variety of news channels, each with specific considerations in the choice of their reporting. Although the multiplicity of these outlets should ensure a variety of viewpoints,…

Audience interest, demography, purchase behavior and other possible classifications are ex- tremely important factors to be carefully studied in a targeting campaign. This information can help advertisers and publishers deliver…

Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between…

(Im)balance in the representation of news has always been a topic of debate in political circles. The concept of balance has often been discussed and studied in the context of the social responsibility theory and the prestige press in the…

In this transformative world, changes are happening in all the fields, including scholarly communications are trending in the academic area of publication and access to the resources, especially emerging the wave of open access, open…

The rising popularity of social media has radically changed the way news content is propagated, including interactive attempts with new dimensions. To date, traditional news media such as newspapers, television and radio have already…

Propaganda is a form of communication intended to influence the opinions and the mindset of the public to promote a particular agenda. With the rise of social media, propaganda has spread rapidly, leading to the need for automatic…

It takes skill to build a meaningful predictive model even with the abundance of implementations of modern machine learning algorithms and readily available computing resources. Building a model becomes challenging if hundreds of terabytes…