相关论文: Analyzing Patterns and Influence of Advertising in…
Online advertising is the major source of income for a large portion of Internet Services. There exists a body of literature aiming at optimizing ads engagement, understanding the privacy and ethical implications of online advertising, etc.…
Fake news is an age-old phenomenon, widely assumed to be associated with political propaganda published to sway public opinion. Yet, with the growth of social media, it has become a lucrative business for Web publishers. Despite many…
Knowing the printer model used to print a given document may provide a crucial lead towards identifying counterfeits or conversely verifying the validity of a real document. Inkjet printers produce probabilistic droplet patterns that appear…
Slanted news coverage strongly affects public opinion. This is especially true for coverage on politics and related issues, where studies have shown that bias in the news may influence elections and other collective decisions. Due to its…
It is known that news topics, covered more frequently and over longer periods of time, are considered to be important to the public. Hence, what gets media attention and how media attention evolves over time has been studied for decades in…
Effective linguistic choices that attract potential customers play crucial roles in advertising success. This study aims to explore the linguistic features of ad texts that influence human preferences. Although the creation of attractive ad…
Online users today are exposed to misleading and propagandistic news articles and media posts on a daily basis. To counter thus, a number of approaches have been designed aiming to achieve a healthier and safer online news and media…
Understanding how misleading and outright false information enters news ecosystems remains a difficult challenge that requires tracking how narratives spread across thousands of fringe and mainstream news websites. To do this, we introduce…
India is a multilingual multi-script country. In every state of India there are two languages one is state local language and the other is English. For example in Andhra Pradesh, a state in India, the document may contain text words in…
The diffusion of new technologies is crucial for the realization of social and economic returns to innovation. Tracking and mapping technology diffusion is, however, typically limited by the extent to which we can observe technology…
Initiation, monitoring, and evaluation of development programmes can involve field-based data collection about project activities. This data collection through digital devices may not always be feasible though, for reasons such as…
Efficient allocation of impressions to advertisers in display advertising has a significant impact on advertisers' utility and the browsing experience of users. The problem becomes particularly challenging in the presence of advertisers…
This paper examines the effect of ownership concentration on product position, product variety and readership in markets for daily newspapers. US antitrust policy presumes that mergers reduce the amount and diversity of content available to…
In online internet advertising, machine learning models are widely used to compute the likelihood of a user engaging with product related advertisements. However, the performance of traditional machine learning models is often impacted due…
This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…
In online advertising, our aim is to match the advertisers with the most relevant users to optimize the campaign performance. In the pursuit of achieving this goal, multiple data sources provided by the advertisers or third-party data…
Identifying factors that make ad text attractive is essential for advertising success. This study proposes AdParaphrase v2.0, a dataset for ad text paraphrasing, containing human preference data, to enable the analysis of the linguistic…
The mainstream media has much leeway in what it chooses to cover and how it covers it. These choices have real-world consequences on what people know and their subsequent behaviors. However, the lack of objective measures to evaluate…
Advertisements are unavoidable in modern society. Times Square is notorious for its incessant display of advertisements. Its popularity is worldwide and smaller cities possess miniature versions of the display, such as Pittsburgh and its…
Traditional media outlets are known to report political news in a biased way, potentially affecting the political beliefs of the audience and even altering their voting behaviors. Many researchers focus on automatically detecting and…