相关论文: Analyzing Patterns and Influence of Advertising in…

Online advertisements have become one of today's most widely used tools for enhancing businesses partly because of their compatibility with A/B testing. A/B testing allows sellers to find effective advertisement strategies such as ad…

Social Media Advertisement has emerged as an effective approach for promoting the brands of a commercial house. Hence, many of them have started using this medium to maximize the influence among the users and create a customer base. In…

Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in…

Today, most newsreaders read the online version of news articles rather than traditional paper-based newspapers. Also, news media publishers rely heavily on the income generated from subscriptions and website visits made by newsreaders.…

Scene text recognition in low-resource Indian languages is challenging because of complexities like multiple scripts, fonts, text size, and orientations. In this work, we investigate the power of transfer learning for all the layers of deep…

American local newspapers have been experiencing a large loss of reader retention and business within the past 15 years due to the proliferation of online news sources. Local media companies are starting to shift from an…

The constantly increasing rate at which scientific papers are published makes it difficult for researchers to identify papers that currently impact the research field of their interest. Hence, approaches to effectively identify papers of…

We consider the problem of personalization of online services from the viewpoint of ad targeting, where we seek to find the best ad categories to be shown to each user, resulting in improved user experience and increased advertisers'…

On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…

Mass Media outlets have occupied the central role of the political scenario, and are persuasive in the process of opinion formation of the citizens. In particular, the study of the relationship between Mass Media and behaviour of citizens…

We consider the revenue maximization problem in social advertising, where a social network platform owner needs to select seed users for a group of advertisers, each with a payment budget, such that the total expected revenue that the owner…

Media bias and its extreme form, fake news, can decisively affect public opinion. Especially when reporting on policy issues, slanted news coverage may strongly influence societal decisions, e.g., in democratic elections. Our paper makes…

A consumer-dependent (business-to-consumer) organization tends to present itself as possessing a set of human qualities, which is termed as the brand personality of the company. The perception is impressed upon the consumer through the…

In sponsored search advertising, advertisers need to make a series of keyword decisions. Among them, how to group these keywords to form several adgroups within a campaign is a challenging task, due to the highly uncertain environment of…

Retargeting ads are increasingly prevalent on the Internet as their effectiveness has been shown to outperform conventional targeted ads. Retargeting ads are not only based on users' interests, but also on their intents, i.e. commercial…

Digital advancement in scholarly repositories has led to the emergence of a large number of open access predatory publishers that charge high article processing fees from authors but fail to provide necessary editorial and publishing…

Media coverage possesses a substantial effect on the public perception of events. The way media frames events can significantly alter the beliefs and perceptions of our society. Nevertheless, nearly all media outlets are known to report…

A large share of all online display advertisements (ads) are never seen by a human. For instance, an ad could appear below the page fold, where a user never scrolls. Yet, an ad is essentially ineffective if it is not at least somewhat…

The use of the open innovation paradigm has been, over the past years, getting special attention in the public sector. Motivated by an urban environment that is increasingly more complex and challenging, several government agencies have…

News organizations are increasingly using social media to reach out to their audience aimed at raising their attention and engagement with news. Given the continuous decrease in subscription rates and audience trust in news media, it is…