相关论文: Analyzing Patterns and Influence of Advertising in…

As the number of accepted papers at AI and ML conferences reaches into the thousands, it has become unclear how researchers access and read research publications. In this paper, we investigate the role of social media influencers in…

Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement…

Detection of news propagation barriers, being economical, cultural, political, time zonal, or geographical, is still an open research issue. We present an approach to barrier detection in news spreading by utilizing Wikipedia-concepts and…

India is experiencing intense political partisanship and sectarian divisions. The paper performs, to the best of our knowledge, the first comprehensive analysis on the Indian online news media with respect to tracking and partisanship. We…

Programmatic advertising consists in automated auctioning of digital ad space. Every time a user requests a web page, placeholders on the page are populated with ads from the highest-bidding advertisers. The bids are typically based on…

The goal of this paper is to evaluate the informational content of sentiment extracted from news articles about the state of the economy. We propose a fine-grained aspect-based sentiment analysis that has two main characteristics: 1) we…

Vast volumes of printed documents continue to be used for various important as well as trivial applications. Such applications often rely on the information provided in the form of printed text documents whose integrity verification poses a…

In the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the…

In the online advertising industry, the process of designing an ad creative (i.e., ad text and image) requires manual labor. Typically, each advertiser launches multiple creatives via online A/B tests to infer effective creatives for the…

Journalists must find stories in huge amounts of textual data (e.g. leaks, bills, press releases) as part of their jobs: determining when and why text becomes news can help us understand coverage patterns and help us build assistive tools.…

As advertisers increasingly shift their budgets toward digital advertising, accurately forecasting advertising costs becomes essential for optimizing marketing campaign returns. This paper presents a comprehensive study that employs various…

For research, this paper has included numerous literature that are covering a variety of information on the topics of misinformation, social media and fake news, regulation of misinformation and social media platforms, all presented for…

This paper presents research uncovering systematic gender bias in the representation of political leaders in the media, using artificial intelligence. Newspaper coverage of Irish ministers over a fifteen year period was gathered and…

In an effort to combat ad annoyance in mobile apps, publishers have introduced a new ad format called "Incentivized Advertising" or "Rewarded Advertising", whereby users receive rewards in exchange for watching ads. There is much debate in…

Consumers are exposed to advertisements across many different domains on the internet, such as fashion, beauty, car, food, and others. On the other hand, fashion represents second highest e-commerce shopping category. Does consumer digital…

Sponsored search represents a major source of revenue for web search engines. This popular advertising model brings a unique possibility for advertisers to target users' immediate intent communicated through a search query, usually by…

The aim of this research is to get a better understanding of the future of large-scale 3D printing. By developing the market analysis, it will be clear whether large-scale 3D printing is becoming more of a preferred way of printing…

Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad…

Consumer behavior under social influence is a well-known phenomenon and computer scientists and economists are prevalently trying to analyze the dynamics behind decision making during the consumption process through agent-based modeling…

In a multilingual country like India where 12 different official scripts are in use, automatic identification of handwritten script facilitates many important applications such as automatic transcription of multilingual documents, searching…