相关论文: A Multimodal Analysis of Influencer Content on Twi…

Recent years have seen a new form of advertisement campaigns emerge: those involving so-called social media influencers. These influencers accept money in return for promoting products via their social media feeds. Although this constitutes…

Businesses communicate using Twitter for a variety of reasons -- to raise awareness of their brands, to market new products, to respond to community comments, and to connect with their customers and potential customers in a targeted manner.…

With the rise in use of social media to promote branded products, the demand for effective influencer marketing has increased. Brands are looking for improved ways to identify valuable influencers among a vast catalogue; this is even more…

Influencing a target audience through social media content has become a new focus of interest for marketing leaders. While a large amount of heterogeneous data is produced by influencers on a daily basis, professionals in the influ-encer…

As influencers play considerable roles in social media marketing, companies increase the budget for influencer marketing. Hiring effective influencers is crucial in social influencer marketing, but it is challenging to find the right…

We combine philosophical theories with quantitative analyses of online data to propose a sophisticated approach to social media influencers. Identifying influencers as communication systems emerging from a dialectic interactional process…

Illicit drug trade via social media sites, especially photo-oriented Instagram, has become a severe problem in recent years. As a result, tracking drug dealing and abuse on Instagram is of interest to law enforcement agencies and public…

Microblogging platforms constitute a popular means of real-time communication and information sharing. They involve such a large volume of user-generated content that their users suffer from an information deluge. To address it, numerous…

The social media revolution has changed the way that brands interact with consumers. Instead of spending their advertising budget on interstate billboards, more and more companies are choosing to partner with so-called Internet…

The Viral Marketing is a relatively new form of marketing that exploits social networks to promote a brand, a product, etc. The idea behind it is to find a set of influencers on the network that can trigger a large cascade of propagation…

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user…

Social media platforms now serve billions of users by providing convenient means of communication, content sharing and even payment between different users. Due to such convenient and anarchic nature, they have also been used rampantly to…

Social media are extensively used in today's world, and facilitate quick and easy sharing of information, which makes them a good way to advertise products. Influencers of a social media network, owing to their massive popularity, provide a…

Content monetization on social media fuels a growing influencer economy. Influencer marketing remains largely undisclosed or inappropriately disclosed on social media. Non-disclosure issues have become a priority for national and…

Illicit online pharmacies allow the purchase of prescription drugs online without a prescription. Such pharmacies leverage social media platforms such as Twit- ter as a promotion and marketing tool with the intent of reaching out to a…

Many works related to Twitter aim at characterizing its users in some way: role on the service (spammers, bots, organizations, etc.), nature of the user (socio-professional category, age, etc.), topics of interest , and others. However, for…

In the last decade, Social Media platforms such as Twitter have gained importance in the various marketing strategies of companies. This work aims to examine the presence of influential content on a textual level, by investigating…

The fundamental building block of social influence is for one person to elicit a response in another. Researchers measuring a "response" in social media typically depend either on detailed models of human behavior or on platform-specific…

Many years after online social networks exceeded our collective attention, social influence is still built on attention capital. Quality is not a prerequisite for viral spreading, yet large diffusion cascades remain the hallmark of a social…

For effective social media marketing, identifying stable influencers-those who sustain their influence over an extended period-is more valuable than focusing on users who are influential only temporarily. This study addresses the challenge…