相关论文: A Multimodal Analysis of Influencer Content on Twi…

Social media platforms are popular venues for fashion brand marketing and advertising. With the introduction of native advertising, users don't have to endure banner ads that hold very little saliency and are unattractive. Using images and…

This paper presents a quantitative study of Twitter, one of the most popular micro-blogging services, from the perspective of user influence. We crawl several datasets from the most active communities on Twitter and obtain 20.5 million user…

There has been an explosion of multimodal content generated on social media networks in the last few years, which has necessitated a deeper understanding of social media content and user behavior. We present a novel content-independent…

Identifying influencers in a given social network has become an important research problem for various applications, including accelerating the spread of information in viral marketing and preventing the spread of fake news and rumors. The…

$\textit{Fake followers}$ are those Twitter accounts specifically created to inflate the number of followers of a target account. Fake followers are dangerous for the social platform and beyond, since they may alter concepts like popularity…

Influencer Marketing generated $16 billion in 2022. Usually, the more popular influencers are paid more for their collaborations. Thus, many services were created to boost profiles' popularity metrics through bots or fake accounts. However,…

The dissemination of news articles on social media platforms significantly impacts the public's perception of global issues, with the nature of these articles varying in credibility and popularity. The challenge of measuring this influence…

Predicting the future popularity of online content is highly important in many applications. Preferential attachment phenomena is encountered in scale free networks.Under it's influece popular items get more popular thereby resulting in…

The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image…

The increased use of online social networks for the dissemination of information comes with the misuse of the internet for cyberbullying, cybercrime, spam, vandalism, amongst other things. To proactively identify abuse in the networks, we…

Impersonators are playing an important role in the production and propagation of the content on Online Social Networks, notably on Instagram. These entities are nefarious fake accounts that intend to disguise a legitimate account by making…

Online advertisements that masquerade as non-advertising content pose numerous risks to users. Such hidden advertisements appear on social media platforms when content creators or "influencers" endorse products and brands in their content.…

With 1.3 billion users, Instagram (IG) has also become a business tool. IG influencer marketing, expected to generate $33.25 billion in 2022, encourages companies and influencers to create trending content. Various methods have been…

The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation…

Guided by the Persuasion Knowledge Model and the Attribution Theory, this study investigates the perceived source expertise-product attribute congruence and sponsorship disclosure as pertinent factors affecting the communicative…

Social media content routinely incorporates multi-modal design to covey information and shape meanings, and sway interpretations toward desirable implications, but the choices and outcomes of using both texts and visual images have not been…

The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social…

Data extracted from social media platforms, such as Twitter, are both large in scale and complex in nature, since they contain both unstructured text, as well as structured data, such as time stamps and interactions between users. A key…

The prevalence of state-sponsored propaganda on the Internet has become a cause for concern in the recent years. While much effort has been made to identify state-sponsored Internet propaganda, the problem remains far from being solved…

While social networks can provide an ideal platform for up-to-date information from individuals across the world, it has also proved to be a place where rumours fester and accidental or deliberate misinformation often emerges. In this…