相关论文: A Multimodal Analysis of Influencer Content on Twi…

Radical right influencers routinely use social media to spread highly divisive, disruptive and anti-democratic messages. Assessing and countering the challenge that such content poses is crucial for ensuring that online spaces remain open,…

Given the massive market of advertising and the sharply increasing online multimedia content (such as videos), it is now fashionable to promote advertisements (ads) together with the multimedia content. It is exhausted to find relevant ads…

Influencer marketing campaign success heavily depends on identifying key opinion leaders who can effectively leverage their credibility and reach to promote products or services. The selecting influencers process is vital for boosting brand…

Regulatory bodies worldwide are intensifying their efforts to ensure transparency in influencer marketing on social media through instruments like the Unfair Commercial Practices Directive (UCPD) in the European Union, or Section 5 of the…

Twitter is increasingly used for political, advertising and marketing campaigns, where the main aim is to influence users to support specific causes, individuals or groups. We propose a novel methodology for mining and analyzing Twitter…

Social media expose millions of users every day to information campaigns --- some emerging organically from grassroots activity, others sustained by advertising or other coordinated efforts. These campaigns contribute to the shaping of…

The detection of online influence operations -- coordinated campaigns by malicious actors to spread narratives -- has traditionally depended on content analysis or network features. These approaches are increasingly brittle as generative…

E-commerce businesses employ recommender models to assist in identifying a personalized set of products for each visitor. To accurately assess the recommendations' influence on customer clicks and buys, three target areas -- customer…

Since the advent of the internet, communication paradigms have continuously evolved, resulting in a present-day landscape where the dynamics of information dissemination have undergone a complete transformation compared to the past. In this…

As the number of accepted papers at AI and ML conferences reaches into the thousands, it has become unclear how researchers access and read research publications. In this paper, we investigate the role of social media influencers in…

Social media is interactive, and interaction brings misinformation. With the growing amount of user-generated data, fake news on online platforms has become much frequent since the arrival of social networks. Now and then, an event occurs…

In recent years, the problem of misinformation on the web has become widespread across languages, countries, and various social media platforms. Although there has been much work on automated fake news detection, the role of images and…

Recently, there has been significant interest in social influence analysis. One of the central problems in this area is the problem of identifying influencers, such that by convincing these users to perform a certain action (like buying a…

The role of social media in fashion industry has been blooming as the years have continued on. In this work, we investigate sentiment analysis for fashion related posts in social media platforms. There are two main challenges of this task.…

Social Media is a key aspect of modern society where people share their thoughts, views, feelings and sentiments. Over the last few years, the inflation in popularity of social media has resulted in a monumental increase in data. Users use…

Social networking and micro-blogging services, such as Twitter, play an important role in sharing digital information. Despite the popularity and usefulness of social media, there have been many instances where corrupted users found ways to…

The rise of a trending topic on Twitter or Facebook leads to the temporal emergence of a set of users currently interested in that topic. Given the temporary nature of the links between these users, being able to dynamically identify…

In this paper, we investigate the issue of detecting the real-life influence of people based on their Twitter account. We propose an overview of common Twitter features used to characterize such accounts and their activity, and show that…

This paper presents a longitudinal study of more than ten years of activity on Instagram consisting of over a million posts by 400 content creators from four countries: the US, Brazil, Netherlands and Germany. Our study shows differences in…

Creating promotional posts on social platforms enables everyday users to disseminate their creative outcomes, engage in community exchanges, or generate additional income from micro-businesses. However, creating eye-catching posts combining…