相关论文: Enabling Hyper-Personalisation: Automated Ad Creat…
Digital advertising is a critical part of many e-commerce platforms such as Taobao and Amazon. While in recent years a lot of attention has been drawn to the consumer side including canonical problems like ctr/cvr prediction, the advertiser…
Nowadays, recommender systems and search engines play an integral role in fashion e-commerce. Still, many challenges lie ahead, and this study tries to tackle some. This article first suggests a content-based fashion recommender system that…
In digital advertising, the selection of the optimal item (recommendation) and its best creative presentation (creative optimization) have traditionally been considered separate disciplines. However, both contribute significantly to user…
Advertising text plays a critical role in determining click-through rates (CTR) in online advertising. Large Language Models (LLMs) offer significant efficiency advantages over manual ad text creation. However, LLM-generated ad texts do not…
User profiling has long been an important problem that investigates user interests in many real applications. Some recent works regard users and their interacted objects as entities of a graph and turn the problem into a node classification…
Search is a prominent channel for discovering products on an e-commerce platform. Ranking products retrieved from search becomes crucial to address customer's need and optimize for business metrics. While learning to Rank (LETOR) models…
Analytical dashboards are popular in business intelligence to facilitate insight discovery with multiple charts. However, creating an effective dashboard is highly demanding, which requires users to have adequate data analysis background…
Environment designers in the entertainment industry create imaginative 2D and 3D scenes for games, films, and television, requiring both fine-grained control of specific details and consistent global coherence. Designers have increasingly…
Small business owners (SBOs) often lack the resources and design experience needed to produce high-quality advertisements. To address this, we developed ACAI (AI Co-Creation for Advertising and Inspiration), an GenAI-powered multimodal…
We study a novel problem of sponsored search (SS) for E-Commerce platforms: how we can attract query users to click product advertisements (ads) by presenting them features of products that attract them. This not only benefits merchants and…
Given the massive market of advertising and the sharply increasing online multimedia content (such as videos), it is now fashionable to promote advertisements (ads) together with the multimedia content. It is exhausted to find relevant ads…
Typical e-commerce platforms contain millions of products in the catalog. Users visit these platforms and enter search queries to retrieve their desired products. Therefore, showing the relevant products at the top is essential for the…
Search results personalization has become an effective way to improve the quality of search engines. Previous studies extracted information such as past clicks, user topical interests, query click entropy and so on to tailor the original…
Generative models, such as large language models and text-to-image diffusion models, are increasingly used to create visual designs like user interfaces (UIs) and presentation slides. Finetuning and benchmarking these generative models have…
While recent image generation models demonstrate a remarkable ability to handle a wide variety of image generation tasks, this flexibility makes them hard to control via prompting or simple inference adaptation alone, rendering them…
Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement…
In e-commerce platforms, sponsored and non-sponsored content are jointly displayed to users and both may interactively influence their engagement behavior. The former content helps advertisers achieve their marketing goals and provides a…
In the industrial e-commerce landscape, creative designs such as banners and posters are ubiquitous. Extracting structured semantic information from creative e-commerce design materials (manuscripts crafted by designers) to obtain design…
Automatic product description generation for e-commerce has witnessed significant advancement in the past decade. Product copywriting aims to attract users' interest and improve user experience by highlighting product characteristics with…
Social media advertisements are key for brand marketing, aiming to attract consumers with captivating captions and pictures or logos. While previous research has focused on generating captions for general images, incorporating brand…