相关论文: Enabling Hyper-Personalisation: Automated Ad Creat…

In the online advertising industry, the process of designing an ad creative (i.e., ad text and image) requires manual labor. Typically, each advertiser launches multiple creatives via online A/B tests to infer effective creatives for the…

Lifestyle images are photographs that capture environments and objects in everyday settings. In furniture product marketing, advertisers often create lifestyle images containing products to resonate with potential buyers, allowing buyers to…

Text-to-image models such as stable diffusion have opened a plethora of opportunities for generating art. Recent literature has surveyed the use of text-to-image models for enhancing the work of many creative artists. Many e-commerce…

With the rapid growth of online video consumption, video advertising has become increasingly dominant in the digital advertising landscape. Yet diverse users and viewing contexts makes one-size-fits-all ad creatives insufficient for…

E-commerce platforms consistently aim to provide personalized recommendations to drive user engagement, enhance overall user experience, and improve business metrics. Most e-commerce platforms contain multiple carousels on their homepage,…

In a fashion e-commerce platform where customers can't physically examine the products on their own, being able to see other customers' text and image reviews of the product is critical while making purchase decisions. Given the high…

In online advertising scenario, sellers often create multiple creatives to provide comprehensive demonstrations, making it essential to present the most appealing design to maximize the Click-Through Rate (CTR). However, sellers generally…

A consumer-dependent (business-to-consumer) organization tends to present itself as possessing a set of human qualities, which is termed as the brand personality of the company. The perception is impressed upon the consumer through the…

In e-commerce advertising, selecting the most compelling combination of creative elements -- such as titles, images, and highlights -- is critical for capturing user attention and driving conversions. However, existing methods often…

Advertising banners are critical for capturing user attention and enhancing advertising campaign effectiveness. Creating aesthetically pleasing banner designs while conveying the campaign messages is challenging due to the large search…

Advertising posters, a form of information presentation, combine visual and linguistic modalities. Creating a poster involves multiple steps and necessitates design experience and creativity. This paper introduces AutoPoster, a highly…

Search advertising, a popular method for online marketing, has been employed to improve health by eliciting positive behavioral change. However, writing effective advertisements requires expertise and experimentation, which may not be…

AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online…

The homepage recommendation on most E-commerce applications places items in a hierarchical manner, where different channels display items in different styles. Existing algorithms usually optimize the performance of a single channel. So…

Companies use banners extensively to promote their products, and the intelligent automatic synthesis of banners is a challenging event. Under the premise of inputting only a small amount of information such as product, text and size, it can…

In e-commerce websites like Taobao, brand is playing a more important role in influencing users' decision of click/purchase, partly because users are now attaching more importance to the quality of products and brand is an indicator of…

Advertising creatives are ubiquitous in E-commerce advertisements and aesthetic creatives may improve the click-through rate (CTR) of the products. Nowadays smart advertisement platforms provide the function of compositing creatives based…

Display advertising has been a significant source of revenue for publishers and ad networks in online advertising ecosystem. One of the main goals in display advertising is to maximize user response rate for advertising campaigns, such as…

Creating advertising images is often a labor-intensive and time-consuming process. Can we automatically generate such images using basic product information like a product foreground image, taglines, and a target size? Existing methods…

Fashion, and especially apparel, is the fastest-growing category in online shopping. As consumers requires sensory experience especially for apparel goods for which their appearance matters most, images play a key role not only in conveying…