相关论文: Enabling Hyper-Personalisation: Automated Ad Creat…
Personalized storefronts in large e-commerce marketplaces are often assembled from many independent components: static themes per page section ("placement"), retrieval systems to fetch eligible products per placement, and pointwise rankers…
User behaviour targeting is essential in online advertising. Compared with sponsored search keyword targeting and contextual advertising page content targeting, user behaviour targeting builds users' interest profiles via tracking their…
Different users find different images generated for the same prompt desirable. This gives rise to personalized image generation which involves creating images aligned with an individual's visual preference. Current generative models are,…
Generative AI (GenAI) browser assistants integrate powerful capabilities of GenAI in web browsers to provide rich experiences such as question answering, content summarization, and agentic navigation. These assistants, available today as…
In this paper, we introduce a novel framework following an upstream-downstream paradigm to construct user and item (Pin) embeddings from diverse data sources, which are essential for Pinterest to deliver personalized Pins and ads…
Creating catchy slogans is a demanding and clearly creative job for ad agencies. The process of slogan creation by humans involves finding key concepts of the company and its products, and developing a memorable short phrase to describe the…
Over the past decade, advertising has emerged as the primary source of revenue for many web sites and apps. In this paper we report a first-of-its-kind study that seeks to broadly understand the features, mechanisms and dynamics of display…
To address the challenge of information overload from massive web contents, recommender systems are widely applied to retrieve and present personalized results for users. However, recommendation tasks are inherently constrained to filtering…
In the e-commerce realm, compelling advertising images are pivotal for attracting customer attention. While generative models automate image generation, they often produce substandard images that may mislead customers and require…
The advent of artificial intelligence has contributed in a groundbreaking transformation of the fashion industry, redefining creativity and innovation in unprecedented ways. This work investigates methodologies for generating tailored…
In the last decade new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer…
Incorporating style-related objectives into shape design has been centrally important to maximize product appeal. However, stylistic features such as aesthetics and semantic attributes are hard to codify even for experts. As such,…
Blogs and social networking sites serve as a platform to the users for expressing their interests, ideas and thoughts. Targeted marketing uses the recommendation systems for suggesting their services and products to the users or clients. So…
In e-commerce, content quality of the product catalog plays a key role in delivering a satisfactory experience to the customers. In particular, visual content such as product images influences customers' engagement and purchase decisions.…
The goal of product copywriting is to capture the interest of potential buyers by emphasizing the features of products through text descriptions. As e-commerce platforms offer a wide range of services, it's becoming essential to dynamically…
Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…
Generative AI tools have lowered barriers to producing branded social media images and captions, yet small-business owners (SBOs) still struggle to create on-brand posts without access to professional designers or marketing consultants.…
Accurate query-product relevance labeling is indispensable to generate ground truth dataset for search ranking in e-commerce. Traditional approaches for annotating query-product pairs rely on human-based labeling services, which is…
Designing infographics can be a tedious process for non-experts and time-consuming even for professional designers. Based on the literature and a formative study, we propose a flexible framework for automated and semi-automated infographics…
Crafting a marketing message (copy), or copywriting is a challenging generation task, as the copy must adhere to various constraints. Copy creation is inherently iterative for humans, starting with an initial draft followed by successive…