相关论文: How Content Volume on Landing Pages Influences Con…

Portraying emotion and trustworthiness is known to increase the appeal of video content. However, the causal relationship between these signals and online user engagement is not well understood. This limited understanding is partly due to a…

For marketing to function in a globalized world it must respect a diverse set of local cultures. With marketing efforts extending to social media platforms, the crossing of cultural boundaries can happen in an instant. In this paper we…

Regulators and browsers increasingly restrict user tracking to protect users' privacy online. In two large-scale empirical studies, we study the economic implications for publishers relying on selling advertising space to finance their…

A study was undertaken to determine the important usability factors (UF) used in the English and the non-English version of a website. The important usability factors were determined, based on a detailed questionnaire used in an…

In a pre-registered algorithmic audit, we found that, relative to a reverse-chronological baseline, Twitter's engagement-based ranking algorithm amplifies emotionally charged, out-group hostile content that users say makes them feel worse…

Conversational agents increasingly mediate everyday digital interactions, yet the effects of their communication style on user experience and task success remain unclear. Addressing this gap, we describe the results of a between-subject…

User experience research often uses surveys and interviews, which may miss subconscious user interactions. This study explores eye-tracking and biometric feedback as tools to assess user engagement and cognitive load in digital interfaces.…

Cognitive load is a significant challenge to users for being deliberative. Interface design has been used to mitigate this cognitive state. This paper surveys literature on the anchoring effect, partitioning effect and point-of-choice…

What makes an interaction with the LLM more preferable for the user? While it is intuitive to assume that information accuracy in the LLM's responses would be one of the influential variables, recent studies have found that inaccurate LLM's…

In product search, users tend to browse results on multiple search result pages (SERPs) (e.g., for queries on clothing and shoes) before deciding which item to purchase. Users' clicks can be considered as implicit feedback which indicates…

Over the past several decades, major social media platforms have become crucial channels for e-commerce retailers to connect with consumers, maintain engagement, and promote their offerings. While some retailers focus their efforts on a few…

Social media have become the main vehicle of information production and consumption online. Millions of users every day log on their Facebook or Twitter accounts to get updates and news, read about their topics of interest, and become…

Social media platforms offer users multiple ways to engage with content--likes, retweets, and comments--creating a complex signaling system within the attention economy. While previous research has examined factors driving overall…

In e-commerce platforms, sponsored and non-sponsored content are jointly displayed to users and both may interactively influence their engagement behavior. The former content helps advertisers achieve their marketing goals and provides a…

Recommender systems have become a ubiquitous part of modern web applications. They help users discover new and relevant items. Today's users, through years of interaction with these systems have developed an inherent understanding of how…

Information search has become essential for learning and knowledge acquisition, offering broad access to information and learning resources. The visual complexity of web pages is known to influence search behavior, with previous work…

Is visitors' attendance a fair indicator of a web site's quality? Internet sub-domains are usually characterized by power law distributions of visits, thus suggesting a richer-get-richer process. If this is the case, the number of visits is…

In this work we study for the first time the interaction between marketing and network effects. We build a model in which the online firm starts with an initial user base and controls the growth of the user base by choosing the intensity of…

We use sequential large-scale crawl data to empirically investigate and validate the dynamics that underlie the evolution of the structure of the web. We find that the overall structure of the web is defined by an intricate interplay…

Online platforms have transformed the way in which individuals access and interact with news, with a high degree of trust particularly placed in search engine results. We use web tracked behavioral data across a 2-month period and analyze…