相关论文: When Sheep Shop: Measuring Herding Effects in Prod…
Online rating systems are often used in numerous web or mobile applications, e.g., Amazon and TripAdvisor, to assess the ground-truth quality of products. Due to herding effects, the aggregation of historical ratings (or historical…
As online reviews increasingly drive consumer decisions, the impact of review interface design on rating authenticity remains under-explored. This research investigates how evaluation sequence ("Rating-First" vs. "Review-First") influences…
At a time when information seekers first turn to digital sources for news and opinion, it is critical that we understand the role that social media plays in human behavior. This is especially true when information consumers also act as…
Investigations of social influence in collective decision-making have become possible due to recent technologies and platforms that record interactions in far larger groups than could be studied before. Herding and its impact on…
This study employs a Bayesian Probit model to empirically analyze peer effects and herd behavior among consumers during the "Double 11" shopping festival, using data collected through a questionnaire survey. The results demonstrate that…
This research study examined how the number of reviews, review scores product involvement, and product review valence affect consumers' shopping decisions. Specifically, two online experiments were conducted to examine how product review…
In many online platforms, customers' decisions are substantially influenced by product rankings as most customers only examine a few top-ranked products. Concurrently, such platforms also use the same data corresponding to customers'…
A wide variety of online platforms use digital badges to encourage users to take certain types of desirable actions. However, despite their growing popularity, their causal effect on users' behavior is not well understood. This is partly…
Peer recommendation is a crowdsourcing task that leverages the opinions of many to identify interesting content online, such as news, images, or videos. Peer recommendation applications often use social signals, e.g., the number of prior…
Theoretical work on sequential choice and large-scale experiments in online ranking and voting systems has demonstrated that social influence can have a drastic impact on social and technological systems. Yet, the effect of social influence…
One goal of online social recommendation systems is to harness the wisdom of crowds in order to identify high quality content. Yet the sequential voting mechanisms that are commonly used by these systems are at odds with existing…
Recommender systems have become an integral part of online platforms, providing personalized recommendations for purchases, content consumption, and interpersonal connections. These systems consist of two sides: the producer side comprises…
In the era of Big Data and Social Computing, the role of customer reviews and ratings can be instrumental in predicting the success and sustainability of businesses. In this paper, we show that, despite the apparent subjectivity of user…
Voting online with explicit ratings could largely reflect people's preferences and objects' qualities, but ratings are always irrational, because they may be affected by many unpredictable factors like mood, weather, as well as other…
The popularity of online shopping is steadily increasing. At the same time, fake product reviewsare published widely and have the potential to affect consumer purchasing behavior. In response,previous work has developed automated methods…
Evaluating the causal effect of recommendations is an important objective because the causal effect on user interactions can directly leads to an increase in sales and user engagement. To select an optimal recommendation model, it is common…
Recommender systems daily influence our decisions on the Internet. While considerable attention has been given to issues such as recommendation accuracy and user privacy, the long-term mutual feedback between a recommender system and the…
We study generalizations of online bipartite matching in which each arriving vertex (customer) views a ranked list of offline vertices (products) and matches to (purchases) the first one they deem acceptable. The number of products that the…
Tech companies (e.g., Google or Facebook) often use randomized online experiments and/or A/B testing primarily based on the average treatment effects to compare their new product with an old one. However, it is also critically important to…
When people buy products online, they primarily base their decisions on the recommendations of others given in online reviews. The current work analyzed these online reviews by sentiment analysis and used the extracted sentiments as…