相关论文: MyAdChoices: Bringing Transparency and Control to …
Dark patterns in online commerce, especially deceptive user interface designs for apps and websites, undermine consumer autonomy and distort online markets. Although sometimes deception is intentional, the complex app development process…
Online mobile advertising ecosystems provide advertising and analytics services that collect, aggregate, process, and trade a rich amount of consumers' personal data and carry out interest-based ad targeting, which raised serious privacy…
The World Wide Web, a ubiquitous source of information, serves as a primary resource for countless individuals, amassing a vast amount of data from global internet users. However, this online data, when scraped, indexed, and utilized for…
Privacy dashboards and transparency tools help users review and manage the data collected about them online. Since 2016, Google has offered such a tool, My Activity, which allows users to review and delete their activity data from Google…
Privacy technologies have become extremely prevalent in recent years from secure communication channels to the Tor network. These technologies were designed to provide privacy and security for users, but these ideals have also led to…
Consumers value keeping some information about them private from potential marketers. E-commerce dramatically increases the potential for marketers to accumulate otherwise private information about potential customers. Online marketers…
This paper presents a sociotechnical vision for managing personal data, including cookies, within Web browsers. We first present our vision for a future of semi-automated data governance on the Web, using policy languages to describe data…
Targeted advertising remains an important part of the free web browsing experience, where advertisers' targeting and personalization algorithms together find the most relevant audience for millions of ads every day. However, given the wide…
Online political microtargeting involves monitoring people's online behaviour, and using the collected data, sometimes enriched with other data, to show people-targeted political advertisements. Online political microtargeting is widely…
AI-driven recommender systems are often perceived as personalization black boxes, limiting users' ability to understand how their data shapes content (information asymmetry) or to influence system behavior meaningfully (power asymmetry).…
This paper presents a practical side-channel attack that identifies the social web service account of a visitor to an attacker's website. Our attack leverages the widely adopted user-blocking mechanism, abusing its inherent property that…
Artificial intelligence algorithms have been used to enhance a wide variety of products and services, including assisting human decision making in high-stakes contexts. However, these algorithms are complex and have trade-offs, notably…
This study investigates the capability blessings of the use of eye-monitoring technology to beautify the usability of web sites. With the upward thrust of on-line interactions, website usability has turn out to be increasingly important for…
Autonomous multimodal language models are rapidly evolving into web agents that can browse, click, and purchase items on behalf of users, posing a threat to display advertising designed for human eyes. Yet little is known about how these…
Digital fingerprints have brought great convenience and benefits to many online businesses. However, they pose a significant threat to the privacy and security of ordinary users. In this paper, we investigate the effectiveness of current…
As Mixed Reality (MR) devices become increasingly popular across industries, they raise significant privacy and ethical concerns due to their capacity to collect extensive data on users and their environments. This paper highlights the…
Over the past decade, advertising has emerged as the primary source of revenue for many web sites and apps. In this paper we report a first-of-its-kind study that seeks to broadly understand the features, mechanisms and dynamics of display…
AI systems have increasingly become our gateways to the Internet. We argue that just as advertising has driven the monetization of web search and social media, so too will commercial incentives shape the content served by AI. Unlike…
Artificial Intelligence based systems increasingly use personalization to provide users with relevant content, products, and solutions. Personalization is intended to support users and address their respective needs and preferences.…
User experience designers are facing increasing scrutiny and criticism for creating harmful technologies, leading to a pushback against unethical design practices. While clear-cut harmful practices such as dark patterns have received…