相关论文: MyAdChoices: Bringing Transparency and Control to …
When surfing the Internet, individuals leak personal and corporate information to third parties whose (legitimate or not) businesses revolve around the value of collected data. The implications are serious, from a person unwillingly…
Dark patterns have become increasingly pervasive in online choice architectures, encompassing practices like subscription traps, hiding information about fees, pre-selecting options by default, nagging, and drip pricing. Regulators around…
We present the results of a study designed to measure the impact of interruptive advertising on consumers willingness to pay for products bearing the advertiser's brand. Subjects participating in a controlled experiment were exposed to ads…
Since 2004, different research was handling the challenges in the centralized voting systems, e-voting protocols and recently the decentralized voting. So electronic voting puts forward some difficulties regarding the voter anonymity, the…
Facebook and other advertising platforms exploit users data for marketing purposes by allowing advertisers to select specific users and target them (the practice is being called micro-targeting). However, advertisers such as Cambridge…
The question we raise through this paper is: Is it economically feasible to trade consumer personal information with their formal consent (permission) and in return provide them incentives (monetary or otherwise)?. In view of (a) the…
The tech industry has been criticised for designing applications that undermine individuals' autonomy. Recommender systems, in particular, have been identified as a suspected culprit that might exercise unwanted control over peoples' lives.…
This article discusses the troubled relationship between contemporary advertising technology (adtech) systems, in particular systems of real-time bidding (RTB, also known as programmatic advertising) underpinning much behavioral targeting…
Protecting personal information privacy has become a controversial issue among online social network providers and users. Most social network providers have developed several techniques to decrease threats and risks to the users privacy.…
The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user…
On the internet, we encounter take-it-or-leave-it choices regarding our privacy on a daily basis. In Europe, online tracking for targeted advertising generally requires the internet users' consent to be lawful. Some websites use a tracking…
Online trackers personalize ads campaigns, exponentially increasing their efficacy compared to traditional channels. The downside of this is that thousands of mostly unknown systems own our profiles and violate our privacy without our…
Real-time, online-editing web apps provide free and convenient services for collaboratively editing, sharing and storing files. The benefits of these web applications do not come for free: not only do service providers have full access to…
Internet search results are a growing and highly profitable advertising platform. Search providers auction advertising slots to advertisers on their search result pages. Due to the high volume of searches and the users' low tolerance for…
Media publisher platforms often face an effectiveness-nuisance tradeoff: more annoying ads can be more effective for some advertisers because of their ability to attract attention, but after attracting viewers' attention, their nuisance to…
Online behavioral advertising, and the associated tracking paraphernalia, poses a real privacy threat. Unfortunately, existing privacy-enhancing tools are not always effective against online advertising and tracking. We propose Harpo, a…
The ongoing deprecation of third-party cookies by web browser vendors has sparked the proposal of alternative methods to support more privacy-preserving personalized advertising on web browsers and applications. The Topics API is being…
Advertisers are increasingly monitoring people's online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called online behavioral advertising (OBA). Although advertisers…
Digital technology is everywhere for the benefit of our daily and professional life. It strongly impacts our life and was crucial to maintain professional and social activities during the COVID19 crisis. Similarly, digital technologies are…
Users disclose ever-increasing amounts of personal data on Social Network Service platforms (SNS). Unless SNSs' policies are privacy friendly, this leaves them vulnerable to privacy risks because they ignore the privacy policies. Designers…