相关论文: MyAdChoices: Bringing Transparency and Control to …

Extensive recent media focus has been directed towards the dark side of intelligent systems, how algorithms can influence society negatively. Often, transparency is proposed as a solution or step in the right direction. Unfortunately,…

Over the last two decades, the scale and complexity of the Internet and its associated technologies built on the World Wide Web has grown exponentially with access to Internet as a facility occupying a prime place with other amenities of…

The rise of cookie paywalls ('pay-or-ok' models) has prompted growing debates around the right to privacy and data protection, monetisation, and the legitimacy of user consent. Despite their increasing use across sectors, limited research…

In this work, we study the guaranteed delivery model which is widely used in online display advertising. In the guaranteed delivery scenario, ad exposures (which are also called impressions in some works) to users are guaranteed by…

This Article examines Google's dominance of the browser market, highlighting how Google's Chrome browser plays a critical role in reinforcing Google's dominance in other markets. While Google portrays Chrome as a neutral platform built on…

Utilities around the world are reported to invest a total of around 30 billion over the next few years for installation of more than 300 million smart meters, replacing traditional analog meters [1]. By mid-decade, with full country wide…

We consider a novel pricing and advertising framework, where a seller not only sets product price but also designs flexible 'advertising schemes' to influence customers' valuation of the product. We impose no structural restriction on the…

Personalized recommendation systems tailor content based on user attributes, which are either provided or inferred from private data. Research suggests that users often hypothesize about reasons behind contents they encounter (e.g., "I see…

In a so-called overpopulated world, sustainable consumption is of existential importance.However, the expanding spectrum of product choices and their production complexity challenge consumers to make informed and value-sensitive decisions.…

This paper tackles the challenging and practical problem of multi-identifier private user profile matching for privacy-preserving ad measurement, a cornerstone of modern advertising analytics. We introduce a comprehensive cryptographic…

Elections are not the only but arguably one of the most important pillars for the proper functioning of liberal democracies. Recent evidence across the globe shows that it is not straightforward to conduct them in a free and fair manner.…

Digital platforms, including social networks, are major sources of economic information. Evidence suggests that digital platforms display different socioeconomic opportunities to demographic groups. Our work addresses this issue by…

Online bidding and auction are crucial aspects of the online advertising industry. Conventionally, there is only one slot for ad display and most current studies focus on it. Nowadays, multi-slot display advertising is gradually becoming…

Social media users generate tremendous amounts of data. To better serve users, it is required to share the user-related data among researchers, advertisers and application developers. Publishing such data would raise more concerns on user…

The tremendous amount of increase in the quantity of information resources available on the web has made the total time that the user spends on a single page very minimal. Users revisiting the same page would be able to fetch the required…

Social networks have become an essential meeting point for millions of individuals willing to publish and consume huge quantities of heterogeneous information. Some studies have shown that the data published in these platforms may contain…

Google's recent update to the manifest file for Chrome browser extensions, transitioning from manifest version 2 (MV2) to manifest version 3 (MV3), has raised concerns among users and ad blocker providers, who worry that the new…

This paper addresses the critical challenge of building consumer trust in AI-powered customer engagement by emphasising the necessity for transparency and accountability. Despite the potential of AI to revolutionise business operations and…

Today, online privacy is the domain of regulatory measures and privacy-enhancing technologies. Transparency in the form of external and public assessments has been proposed for improving privacy and security because it exposes otherwise…

The majority of online marketplaces offer promotion programs to sellers to acquire additional customers for their products. These programs typically allow sellers to allocate advertising budgets to promote their products, with higher…