相关论文: MyAdChoices: Bringing Transparency and Control to …
The exponential growth of the web and its benefits can be attributed largely to its open model where anyone with internet connection can access information on the web for free. This has created unprecedented opportunities for various…
With the rapid proliferation of multimedia data in the internet, there has been a fast rise in the creation of videos for the viewers. This enables the viewers to skip the advertisement breaks in the videos, using ad blockers and 'skip ad'…
With the evolution of the online advertisement and tracking ecosystem, content-filtering has become the reference tool for improving the security, privacy and browsing experience when surfing the Internet. It is also commonly believed that…
Recently, privacy issues in web services that rely on users' personal data have raised great attention. Unlike existing privacy-preserving technologies such as federated learning and differential privacy, we explore another way to mitigate…
Popular social media platforms TikTok, Facebook and Instagram allow third-parties to run targeted advertising campaigns on sensitive attributes in-platform. These ads are interactive by default, meaning users can comment or ``react'' (e.g.,…
Digital commerce thrives on advertising, with many of the largest technology companies relying on it as a significant source of revenue. However, in the context of information-seeking behavior, such as search, advertising may degrade the…
To protect users' privacy, legislators have regulated the usage of tracking technologies, mandating the acquisition of users' consent before collecting data. Consequently, websites started showing more and more consent management modules --…
Privacy has been a major concern for everybody over the internet. Governments across the globe have given their views on how the internet space can be managed effectively so that there is some control on the flow of confidential information…
Recommendation systems form the center piece of a rapidly growing trillion dollar online advertisement industry. Even with numerous optimizations and approximations, collaborative filtering (CF) based approaches require real-time…
Being able to check whether an online advertisement has been targeted is essential for resolving privacy controversies and implementing in practice data protection regulations like GDPR, CCPA, and COPPA. In this paper we describe the…
Individuals lack oversight over systems that process their data. This can lead to discrimination and hidden biases that are hard to uncover. Recent data protection legislation tries to tackle these issues, but it is inadequate. It does not…
Website accessibility is essential for inclusiveness and regulatory compliance. Although third-party advertisements (ads) are a vital revenue source for free web services, they introduce significant accessibility challenges. Leasing a…
Today's largest technology corporations, especially ones with consumer-facing products such as social media platforms, use a variety of unethical and often outright illegal tactics to maintain their dominance. One tactic that has risen to…
The targeted advertising is based on preference profiles inferred via relationships among individuals, their monitored responses to previous advertising and temporal activity over the Internet, which has raised critical privacy concerns. In…
The targeted direct-to-customer marketing of unapproved stem cell treatments by a questionable online industry is directed at vulnerable users who search the Internet in the hope of a cure. This behavior especially poses a threat to…
Privacy-enhancing technologies (PETs) represent a critical operational challenge for the online advertising industry, requiring substantial infrastructure investment while promising improved consumer privacy protection. Even when PETs may…
In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to impose the delivery constraint to spend budget smoothly over…
Online advertising is a cornerstone of the Internet ecosystem, with advertising measurement playing a crucial role in optimizing efficiency. Ad measurement entails attributing desired behaviors, such as purchases, to ad exposures across…
Online media offers opportunities to marketers to deliver brand messages to a large audience. Advertising technology platforms enables the advertisers to find the proper group of audiences and deliver ad impressions to them in real time.…
Web 3.0 represents the next stage of Internet evolution, aiming to empower users with increased autonomy, efficiency, quality, security, and privacy. This evolution can potentially democratize content access by utilizing the latest…