相关论文: MyAdChoices: Bringing Transparency and Control to …

With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…

Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…

To what extent are users surveilled on the web, by what technologies, and by whom? We answer these questions by combining passively observed, anonymized browsing data of a large, representative sample of Americans with domain-level data on…

Perceptual ad-blocking is a novel approach that detects online advertisements based on their visual content. Compared to traditional filter lists, the use of perceptual signals is believed to be less prone to an arms race with web…

Online services pervasively employ manipulative designs (i.e., dark patterns) to influence users to purchase goods and subscriptions, spend more time on-site, or mindlessly accept the harvesting of their personal data. To protect users from…

Online advertising fuels the (seemingly) free internet. However, although users can access most websites free of charge, they need to pay a heavy cost on their privacy and blindly trust third parties and intermediaries that absorb great…

People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…

This articles surveys the existing literature on the methods currently used by web services to track the user online as well as their purposes, implications, and possible user's defenses. A significant majority of reviewed articles and web…

The growing use of social media has led to drastic changes in our decision-making. Especially, Facebook offers marketing API which promotes business to target potential groups who are likely to consume their items. However, this service can…

Recommender systems are essential for personalizing digital experiences on e-commerce sites, streaming services, and social media platforms. While these systems are necessary for modern digital interactions, they face fairness, bias,…

With technological advances and the establishment of e-commerce models, business challenges have shifted to online platforms. The promise of embedding self-executing and autonomous programs into blockchain technologies has attracted…

Online advertising has typically been more personalized than offline advertising, through the use of machine learning models and real-time auctions for ad targeting. One specific task, predicting the likelihood of conversion (i.e.\ the…

Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad…

In E-commerce advertising, where product recommendations and product ads are presented to users simultaneously, the traditional setting is to display ads at fixed positions. However, under such a setting, the advertising system loses the…

We need to rethink our approach to defend privacy on the internet. Currently, policymakers focus heavily on the idea of informed consent as a means to defend privacy. For instance, in many countries the law requires firms to obtain an…

The online advertising market has recently reached the 500 billion dollar mark. To accommodate the need to match a user with the highest bidder at a fraction of a second, it has moved towards a complex, automated and often opaque model that…

Nowadays, privacy has become a very serious issue with smart and mobile platforms. Users tend to allow intrusive apps access much sensible information without really knowing the potential threats. To solve this issue several solutions (e.g.…

Information has exploded on the Internet and mobile with the advent of the big data era. In particular, recommendation systems are widely used to help consumers who struggle to select the best products among such a large amount of…

There is an increasing supply and demand for political advertising throughout the world. At the same time, societal threats, such as election interference by foreign governments and other bad actors, continues to be a pressing concern in…

Due to the involvement of multiple intermediaries without trusted parties, lack of proper regulations, and a complicated supply chain, ad impression discrepancy affects online advertising. This issue causes up to $82 billion annual revenue…