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A pivotal idea in network science, marketing research and innovation diffusion theories is that a small group of nodes -- called influencers -- have the largest impact on social contagion and epidemic processes in networks. Despite the…

物理与社会 · 物理学 2018-12-12 Flavio Iannelli , Manuel Sebastian Mariani , Igor M. Sokolov

In this paper, we propose a two-layer adoption-opinion model to study the diffusion of two competing technologies within a population whose opinions evolve under social influence and adoption-driven feedback. After adopting one technology,…

系统与控制 · 电气工程与系统科学 2026-01-26 Martina Alutto , Fabrizio Dabbene , Angela Fontan , Karl H. Johansson , Chiara Ravazzi

A key ingredient in social contagion dynamics is reinforcement, as adopting a certain social behavior requires verification of its credibility and legitimacy. Memory of non-redundant information plays an important role in reinforcement,…

物理与社会 · 物理学 2015-07-29 Wei Wang , Ming Tang , Hai-Feng Zhang , Ying-Cheng Lai

Many products and innovations become well-known and widely adopted through the social interactions of individuals in a population. The Bass diffusion model has been widely used to model the temporal evolution of adoption in such social…

社会与信息网络 · 计算机科学 2016-06-13 Vahideh H. Manshadi , Sidhant Misra

Network autocorrelation models are widely used to evaluate the impact of social influence on some variable of interest. This is a large class of models that parsimoniously accounts for how one's neighbors influence one's own behaviors or…

社会与信息网络 · 计算机科学 2020-05-21 Daniel K. Sewell

In networks, multiple contagions, such as information and purchasing behaviors, may interact with each other as they spread simultaneously. However, most of the existing information diffusion models are built on the assumption that each…

社会与信息网络 · 计算机科学 2018-07-24 Xi Zhang , Yuan Su , Siyu Qu , Sihong Xie , Binxing Fang , Philip S. Yu

Models of network diffusion typically rely on the Laplacian matrix, capturing interactions via direct connections. Beyond direct interactions, information in many systems can also flow via indirect pathways, where influence typically…

物理与社会 · 物理学 2025-10-10 Lluís Torres-Hugas , Jordi Duch , Sergio Gómez

Information spreading in online social communities has attracted tremendous attention due to its utmost practical values in applications. Despite that several individual-level diffusion data have been investigated, we still lack the…

物理与社会 · 物理学 2018-11-21 Sen Pei , Lev Muchnik , Shaoting Tang , Zhiming Zheng , Hernan A. Makse

Existing studies of how information diffuses across social networks have thus far concentrated on analysing and recovering the spread of deterministic innovations such as URLs, hashtags, and group membership. However investigating how…

计算与语言 · 计算机科学 2018-01-01 Leon Derczynski , Matthew Rowe

Human social interaction is often intermittent. Two acquainted persons can have extended periods without social interaction punctuated by periods of repeated interaction. In this case, the repeated interaction can be characterized by a seed…

社会与信息网络 · 计算机科学 2018-03-06 Anders Mollgaard , Joachim Mathiesen

In this work we analyze how reputation-based interactions influence the emergence of innovations. To do so, we make use of a dynamic model that mimics the discovery process by which, at each time step, a pair of individuals meet and merge…

物理与社会 · 物理学 2024-03-07 Pablo Gallarta-Sáenz , Hugo Pérez-Martínez , Jesús Gómez-Gardeñes

Knowledge acquisition by consumers is a key process in the diffusion of innovations. However, in standard theories of the representative agent, agents do not learn and innovations are adopted instantaneously. Here, we show that in a…

经济学 · 定量金融 2018-07-02 Jean-Francois Mercure

Haynes et al. (1977) derived a nonlinear differential equation to determine the spread of innovations within a social network across space and time. This model depends upon the imitators and the innovators within the social system, where…

物理与社会 · 物理学 2017-10-11 Laura Hattam , Danica Vukadinovic Greetham

Many processes related to status, power, and influence within social networks have been modeled using forced linear diffusion models; examples include the highly successful Friedkin-Johnsen model of social influence, the status/power scores…

社会与信息网络 · 计算机科学 2026-04-28 Alexander Murray-Watters , Cheng Wang , John R. Hipp , Cynthia Lakon , Carter T. Butts

The Linear Threshold Model is a widely used model that describes how information diffuses through a social network. According to this model, an individual adopts an idea or product after the proportion of their neighbors who have adopted it…

社会与信息网络 · 计算机科学 2022-01-28 Christopher Tran , Elena Zheleva

This paper analyzes a model of innovation diffusion with case-based individuals a la Gilboa and Schmeidler (1995,1996,1997), who decide whether to consume an incumbent or a new product based on their and their social neighbors' previous…

理论经济学 · 经济学 2023-01-30 Benson Tsz Kin Leung

In this study, the authors develop a structural model that combines a macro diffusion model with a micro choice model to control for the effect of social influence on the mobile app choices of customers over app stores. Social influence…

机器学习 · 统计学 2017-02-23 Meisam Hejazi Nia , Brian T. Ratchford , Norris Bruce

We study how a behavior (an idea, buying a product, having a disease, adopting a cultural fad or a technology) spreads among agents in an a social network that exhibits segregation or homophily (the tendency of agents to associate with…

物理与社会 · 物理学 2011-11-02 Matthew O. Jackson , Dunia Lopez-Pintado

Discovering the antecedents of individuals' influence in collaborative environments is an important, practical, and challenging problem. In this paper, we study interpersonal influence in small groups of individuals who collectively execute…

社会与信息网络 · 计算机科学 2025-11-05 Omid Askarisichani , Elizabeth Y. Huang , Abed K. Musaffar , Noah E. Friedkin , Francesco Bullo , Ambuj K. Singh

Spreading (diffusion) of innovations is a stochastic process on social networks. When the key driving mechanism is peer effects (word of mouth), the rate at which the aggregate adoption level increases with time depends strongly on the…

概率论 · 数学 2023-12-12 Gadi Fibich , Tomer Levin