相关论文: Towards Multi-Stakeholder Vulnerability Notificati…
Sponsored search mechanisms have drawn much attention from both academic community and industry in recent years since the seminal papers of [13] and [14]. However, most of the existing literature concentrates on the mechanism design and…
Communication strongly influences attitudes on climate change. Within sponsored communication, high spend and high reach advertising dominates. In the advertising ecosystem we can distinguish actors with adversarial stances: organizations…
Loyalty programs are promoted by vendors to incentivize loyalty in buyers. Although such programs have become widespread, they have been criticized by business experts and consumer associations: loyalty results in profiling and hence in…
Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising industry, shifted from second to first price auctions. Due to the fundamental difference between these auctions, demand-side platforms (DSPs) have had…
With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…
This paper studies a decentralized many-to-one matching market where preferences remain uncertain during the matching process. Institutions initiate matching by sending offers, and applicants decide whether to accept upon receiving them.…
Modern supply chains are increasingly exposed to disruptions from geopolitical events, demand shocks, trade restrictions, to natural disasters. While many of these disruptions originate deep in the supply network, most companies still lack…
Consumers frequently interact with reputation systems to rate products, services, and deliveries. While past research extensively studied different conceptual approaches to realize such systems securely and privacy-preservingly, these…
Algorithmic content moderation manages an explosive number of user-created content shared online everyday. Despite a massive number of 3D designs that are free to be downloaded, shared, and 3D printed by the users, detecting sensitivity…
We present a vertical introduction to campaign optimization; that is, the ability to predict the user response to an ad campaign without any users' profiles on average and for each exposed ad. In practice, we present an approach to build a…
Virtual advertising is an important and promising feature in the area of online advertising. It involves integrating adverts onto live or recorded videos for product placements and targeted advertisements. Such integration of adverts is…
Native advertising is one of the fastest growing areas of online promotion. After reviewing extant literature via EBSCOhost database, this study draws on Persuasion Knowledge Model and develops a theoretical framework which facilitates a…
The majority of online marketplaces offer promotion programs to sellers to acquire additional customers for their products. These programs typically allow sellers to allocate advertising budgets to promote their products, with higher…
Purpose: Recent disruptive events, such as COVID-19 and Russia-Ukraine conflict, had a significant impact of global supply chains. Digital supply chain twins have been proposed in order to provide decision makers with an effective and…
Recommender systems remain underutilized in humanities and historical research, despite their potential to enhance the discovery of cultural records. This paper offers an initial value identification of the multiple stakeholders that might…
Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement…
The rise of online social networks has facilitated the evolution of social recommender systems, which incorporate social relations to enhance users' decision-making process. With the great success of Graph Neural Networks (GNNs) in learning…
Product descriptions in e-commerce platforms contain detailed and valuable information about retailers assortment. In particular, coding promotions within digital leaflets are of great interest in e-commerce as they capture the attention of…
Bulk email is a primary communication channel within organizations, with all-company emails and regular newsletters serving as a mechanism for making employees aware of policies and events. Ineffective communication could result in wasted…
Data bias, e.g., popularity impairs the dynamics of two-sided markets within recommender systems. This overshadows the less visible but potentially intriguing long-tail items that could capture user interest. Despite the abundance of…