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Advertising is a primary means for revenue generation for millions of websites and smartphone apps (publishers). Naturally, a fraction of publishers abuse the ad-network to systematically defraud advertisers of their money. Defenses have…

密码学与安全 · 计算机科学 2019-03-27 Shishir Nagaraja , Ryan Shah

An average adult is exposed to hundreds of digital advertisements daily (https://www.mediadynamicsinc.com/uploads/files/PR092214-Note-only-150-Ads-2mk.pdf), making the digital advertisement industry a classic example of a big-data-driven…

机器学习 · 计算机科学 2020-02-10 Saurav Manchanda , Pranjul Yadav , Khoa Doan , S. Sathiya Keerthi

Since 2016, the amount of academic research with the keyword "misinformation" has more than doubled [2]. This research often focuses on article headlines shown in artificial testing environments, yet misinformation largely spreads through…

人机交互 · 计算机科学 2020-12-16 Emily Saltz , Claire Leibowicz , Claire Wardle

Supply chains form the backbone of modern economies and therefore require reliable information flows. In practice, however, supply chains face severe technical challenges, especially regarding security and privacy. In this work, we…

The digital age provides new challenges as information travels more quickly in a system of increasing complexity. But it also offers new opportunities, as we can track and study the system more efficiently. Several studies individually…

物理与社会 · 物理学 2024-05-02 Pietro Gravino , Giulio Prevedello , Emanuele Brugnoli

This paper investigates the endogenous formation of supply chains and its consequences for disruption propagation. In production networks where upstream risk is highly correlated and supplier relationships are not observable, the marginal…

理论经济学 · 经济学 2024-05-24 Andrea Titton

The challenges of healthcare supply chain management systems during the COVID-19 pandemic highlighted the need for an innovative and robust medical supply chain. The healthcare supply chain involves various stakeholders who must share…

计算机与社会 · 计算机科学 2024-07-17 Akanksha Saini , Arash Shaghaghi , Zhibo Huang , Salil S. Kanhere

We design and implement Publication Chain (PubChain), a decentralized open-access publication platform built on decentralized and distributed technologies of blockchain and IPFS peer-to-peer file sharing systems. The existing publication…

密码学与安全 · 计算机科学 2020-04-01 Taotao Wang , Soung Chang Liew , Shengli Zhang

Political campaigns are increasingly turning to digital advertising to reach voters. These platforms empower advertisers to target messages to platform users with great precision, including through inferences about those users' political…

计算机与社会 · 计算机科学 2019-12-18 Muhammad Ali , Piotr Sapiezynski , Aleksandra Korolova , Alan Mislove , Aaron Rieke

In the era of data-driven economies, incentive systems and loyalty programs, have become ubiquitous in various sectors, including advertising, retail, travel, and financial services. While these systems offer advantages for both users and…

密码学与安全 · 计算机科学 2024-10-15 Ralph Ankele , Sofia Celi , Ralph Giles , Hamed Haddadi

Security is an essential cornerstone of functioning digital marketplaces and communities. If users doubt that data shared online will remain secure, they will withdraw from platforms. Even when firms take these risks seriously, security…

密码学与安全 · 计算机科学 2022-04-15 Johannes Wachs

Using open-source dependencies is essential in modern software development. However, this practice implies significant trust in third-party code, while there is little support for developers to assess this trust. As a consequence, attacks…

软件工程 · 计算机科学 2025-09-08 Raphina Liu , Sofia Bobadilla , Benoit Baudry , Martin Monperrus

Organisations often struggle to identify the causes of change in metrics such as product quality and delivery duration. This task becomes increasingly challenging when the cause lies outside of company borders in multi-echelon supply chains…

机器学习 · 计算机科学 2024-08-19 Stefan Schoepf , Jack Foster , Alexandra Brintrup

Today's online advertisers procure digital ad impressions through interacting with autobidding platforms: advertisers convey high level procurement goals via setting levers such as budget, target return-on-investment, max cost per click,…

信息检索 · 计算机科学 2023-07-13 Jason Cheuk Nam Liang , Haihao Lu , Baoyu Zhou

Influencer VPN ads (sponsored segments) on YouTube often disseminate misleading information about both VPNs, and security & privacy more broadly. However, it remains unclear how (or whether) these ads affect users' perceptions and knowledge…

密码学与安全 · 计算机科学 2024-06-21 Omer Akgul , Richard Roberts , Emma Shroyer , Dave Levin , Michelle L. Mazurek

Link recommendation, which recommends links to connect unlinked online social network users, is a fundamental social network analytics problem with ample business implications. Existing link recommendation methods tend to recommend similar…

机器学习 · 计算机科学 2022-10-19 Kexin Yin , Xiao Fang , Bintong Chen , Olivia Sheng

Ranking plays a central role in connecting users and providers in Information Retrieval (IR) systems, making provider-side fairness an important challenge. While recent research has begun to address fairness in ranking, most existing…

信息检索 · 计算机科学 2026-02-03 Yiteng Tu , Weihang Su , Shuguang Han , Yiqun Liu , Qingyao Ai

Adblocking tools like Adblock Plus continue to rise in popularity, potentially threatening the dynamics of advertising revenue streams. In response, a number of publishers have ramped up efforts to develop and deploy mechanisms for…

The emergence of online political advertising has come with little regulation, allowing political advertisers on social media to avoid accountability. We analyze how transparency and accountability deficits caused by dark money and…

计算机与社会 · 计算机科学 2024-01-29 Shomik Jain , Abby K. Wood

Recommendation system serves as a conduit connecting users to an incredibly large, diverse and ever growing collection of contents. In practice, missing information on fresh (and tail) contents needs to be filled in order for them to be…