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Conspiracy theories are increasingly a subject of research interest as society grapples with their rapid growth in areas such as politics or public health. Previous work has established YouTube as one of the most popular sites for people to…

Online content creators spend significant time and effort building their user base through a long, often arduous process that requires finding the right "niche" to cater to. So, what incentive is there for an established content creator…

YouTube is a major social media platform that plays a significant role in digital culture, with content creators at its core. These creators often engage in controversial behaviour to drive engagement, which can foster toxicity. This paper…

Non-profits, as well as the media, have hypothesized the existence of a radicalization pipeline on YouTube, claiming that users systematically progress towards more extreme content on the platform. Yet, there is to date no substantial…

Generative Artificial Intelligence (GenAI) is reshaping creative labor by enabling the rapid production of text, images, and videos. On YouTube, creators are developing new ways to leverage these tools and share knowledge about how to…

A concern among content moderation researchers is that hard moderation measures, such as banning content producers, will push users to more extreme information environments. Research in this area is still new, but predominately focuses on…

Faced with the challenge of attracting user attention and revenue, social media websites have turned to video advertisements (video-ads). While in traditional media the video-ad market is mostly based on an interaction between content…

The relationship between content production and consumption on algorithm-driven platforms like YouTube plays a critical role in shaping ideological behaviors. While prior work has largely focused on user behavior and algorithmic…

YouTube is one of the most popular platforms for streaming of user-generated video. Nowadays, professional YouTubers are organized in so called multi-channel networks (MCNs). These networks offer services such as brand deals, equipment, and…

The role that YouTube and its behind-the-scenes recommendation algorithm plays in encouraging online radicalization has been suggested by both journalists and academics alike. This study directly quantifies these claims by examining the…

Do online platforms facilitate the consumption of potentially harmful content? Using paired behavioral and survey data provided by participants recruited from a representative sample in 2020 (n=1,181), we show that exposure to alternative…

While substantial effort has been devoted to understand fraudulent activity in traditional online advertising (search and banner), more recent forms such as video ads have received little attention. The understanding and identification of…

Due to its status as the most popular video sharing platform, YouTube plays an important role in the online strategy of extreme right groups, where it is often used to host associated content such as music and other propaganda. In this…

YouTube has evolved into a powerful platform where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships.…

Inappropriate and profane content on social media is exponentially increasing and big corporations are becoming more aware of the type of content on which they are advertising and how it may affect their brand reputation. But with a huge…

YouTube is an important source of news and entertainment worldwide, but the scale makes it challenging to study the ideas and topics being discussed on the platform. This paper presents new methods to discover and classify YouTube channels…

With the continuous increase of internet usage in todays time, everyone is influenced by this source of the power of technology. Due to this, the rise of applications and games Is unstoppable. A major percentage of our population uses these…

YouTube is the second most visited website in the world and receives comments from millions of commenters daily. The comments section acts as a space for discussions among commenters, but it could also be a breeding ground for problematic…

Data generated by audits of social media websites have formed the basis of our understanding of the biases presented in algorithmic content recommendation systems. As legislators around the world are beginning to consider regulating the…

Recommendations algorithms of social media platforms are often criticized for placing users in "rabbit holes" of (increasingly) ideologically biased content. Despite these concerns, prior evidence on this algorithmic radicalization is…