相关论文: Facebook Ad Engagement in the Russian Active Measu…

This paper describes a system developed for detecting propaganda techniques from news articles. We focus on examining how emotional salience features extracted from a news segment can help to characterize and predict the presence of…

The online advertising industry continues to grow and accounts for over 40% of global advertising spending. Online display advertising consists of images and text, and advertisers maximize sales revenue by contacting consumers through…

This paper provides a simple theoretical framework to evaluate the effect of key parameters of ranking algorithms, namely popularity and personalization parameters, on measures of platform engagement, misinformation and polarization. The…

As AI-driven agents become increasingly integrated into the digital ecosystem, they reshape how online advertising is perceived and processed. Particularly in the travel and hotel booking sector, these autonomous systems influence the…

Social media, once hailed as a vehicle for democratization and the promotion of positive social change across the globe, are under attack for becoming a tool of political manipulation and spread of disinformation. A case in point is the…

Given the massive market of advertising and the sharply increasing online multimedia content (such as videos), it is now fashionable to promote advertisements (ads) together with the multimedia content. It is exhausted to find relevant ads…

User engagement refers to the amount of interaction an instance (e.g., tweet, news, and forum post) achieves. Ranking the items in social media websites based on the amount of user participation in them, can be used in different…

Engaged costumers are a very import part of current social media marketing. Public figures and brands have to be very careful about what to post online. That is why the need for accurate strategies for anticipating the impact of a post…

The proliferation of misinformation on social media platforms has highlighted the need to understand how individual personality traits influence susceptibility to and propagation of misinformation. This study employs an innovative…

The 2016 United States presidential election was marked by the abuse of targeted advertising on Facebook. Concerned with the risk of the same kind of abuse to happen in the 2018 Brazilian elections, we designed and deployed an independent…

Online political advertising has become the cornerstone of political campaigns. The budget spent solely on political advertising in the U.S. has increased by more than 100% from \$700 million during the 2017-2018 U.S. election cycle to…

The behaviour of sharing information on social media should be fulfilled only when a user is exhibiting attentive behaviour. So that the useful information can be consumed constructively, and misinformation can be identified and ignored.…

We report the first direct comparisons of multiple alternative social media algorithms on multiple platforms on outcomes of societal interest. We used a browser extension to modify which posts were shown to desktop social media users,…

Social media has become a very popular source of information. With this popularity comes an interest in systems that can classify the information produced. This study tries to create such a system detecting irony in Twitter users. Recent…

Since 2016, the amount of academic research with the keyword "misinformation" has more than doubled [2]. This research often focuses on article headlines shown in artificial testing environments, yet misinformation largely spreads through…

Social media have substantially altered the way brands and businesses advertise: Online Social Networks provide brands with more versatile and dynamic channels for advertisement than traditional media (e.g., TV and radio). Levels of…

Accurately estimating how users respond to moderation interventions is paramount for developing effective and user-centred moderation strategies. However, this requires a clear understanding of which user characteristics are associated with…

The share of videos in the internet traffic has been growing, therefore understanding how videos capture attention on a global scale is also of growing importance. Most current research focus on modeling the number of views, but we argue…

Following the 2016 US presidential election and the now overwhelming evidence of Russian interference, there has been an explosion of interest in the phenomenon of "fake news". To date, research on false news has centered around detecting…

A great deal of empirical research has examined who falls for misinformation and why. Here, we introduce a formal game-theoretic model of engagement with news stories that captures the strategic interplay between (mis)information consumers…