相关论文: You Recommend, I Buy: How and Why People Engage in…

The modern workplace is inherently collaborative, and this collaboration relies on effective communication among coworkers. Instant messaging is the multitasking tools of choice most people chatting over IM do other things at the same…

Past few years have witnessed the emergence and phenomenal success of strong-tie based social commerce. Embedded in social networking sites, these E-Commerce platforms transform ordinary people into sellers, where they advertise and sell…

Social e-commerce, as a new form of social computing based marketing platforms, utilizes existing real-world social relationships for promotions and sales of products. It has been growing rapidly in recent years and attracted tens of…

Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, is an evergreen hot research topic. Its research outcomes significantly impact real-world…

While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze Taobao, a Chinese consumer marketplace that is the world's…

Instant messaging (IM) has changed the way people communicate with each other. However, the interactive and instant nature of these applications (apps) made them an attractive choice for malicious cyber activities such as phishing. The…

After the Internet and the World Wide Web have become popular and widely-available, the electronically stored online interactions of individuals have fast emerged as a challenge for researchers and, perhaps even faster, as a source of…

This paper provides some of the first large-scale descriptive evidence on how consumers adopt and use platform-embedded shopping AI in e-commerce. Using data on 31 million users of Ctrip, China's largest online travel platform, we study…

Social media enables users to publish, disseminate, and access information easily. The downside is that it has fewer gatekeepers of what content is allowed to enter public circulation than the traditional media. In this paper, we present…

Industry-scale recommendation systems have become a cornerstone of the e-commerce shopping experience. For Etsy, an online marketplace with over 50 million handmade and vintage items, users come to rely on personalized recommendations to…

Social media has had a significant impact on our individual lives, including our behavior regarding the purchasing of daily products. This study investigates the factors influencing Omani nationals' intentions to obtain products via social…

We conducted a qualitative user study with 77 consumers to investigate what social aspects are relevant when supporting customers during their shopping activities and particularly in situations when they are undecided. Twenty-five…

Despite gaining traction in North America, live streaming has not reached the popularity it has in China, where livestreaming has a tremendous impact on the social behaviors of users. To better understand this socio-technological…

Recently, e-commerce has enjoyed the appearance of many novel opportunities created as a result of the increasing growth of social networks. Social commerce (s-commerce), an offspring of e-commerce, interconnects users and helps with the…

Social instant messaging services are emerging as a transformative form with which people connect, communicate with friends in their daily life - they catalyze the formation of social groups, and they bring people stronger sense of…

A new phenomenon emerging within virtual communities is a blurring between the social and commercial activities and motivations of participants. This paper explores motivations for participating in social commerce at a micro-business level…

Electronic commerce, or e-commerce, is the buying and selling of goods and services, or the transmitting of funds or data online. E-commerce platforms come in many kinds, with global players such as Amazon, Airbnb, Alibaba, eBay and…

The advent of the Internet has significantly transformed the daily activities of millions of people, with one of them being the way people communicate where Instant Messaging (IM) and Voice over IP (VoIP) communications have become…

In the 21st century, the era of globalization, consumers are dispersed across the globe, and brands compete for their attention and loyalty, largely within the digital realm. This reality elevates the importance of effective communication…

Influence maximization (IM) has garnered a lot of attention in the literature owing to applications such as viral marketing and infection containment. It aims to select a small number of seed users to adopt an item such that adoption…