相关论文: Online Advertising Security: Issues, Taxonomy, and…
Cybercrimes are on the rise, in part due to technological advancements, as well as increased avenues of exploitation. Sophisticated threat actors are leveraging on such advancements to execute their malicious intentions. The increase in…
E-Commerce challenges traditional approaches to assessing monopolistic practices due to the rapid rate of growth, rapid change in technology, difficulty in assessing market share for information products like web sites, and high degree of…
The transportation industry is experiencing vast digitalization as a plethora of technologies are being implemented to improve efficiency, functionality, and safety. Although technological advancements bring many benefits to transportation,…
Web emerged as an antidote to the rapidly increasing quantity of accumulated knowledge and become successful because it facilitates massive participation and communication with minimum costs. Today, its enormous impact, scale and dynamism…
In recent years, Optimized Cost Per Click (OCPC) and Optimized Cost Per Mille (OCPM) have emerged as the most widely adopted pricing models in the online advertising industry. However, the existing literature has yet to identify the…
Web traffic is a valuable data source, typically used in the marketing space to track brand awareness and advertising effectiveness. However, web traffic is also a rich source of information for cybersecurity monitoring efforts. To better…
As the world moves towards being increasingly dependent on computers and automation, building secure applications, systems and networks are some of the main challenges faced in the current decade. The number of threats that individuals and…
Nearly 70% of information security threats originate from inside an organization. Opportunities for insider threats have been increasing at an alarming rate with the latest trends of mobility (portable devices like Laptop, smart phones…
Deception is rapidly growing as an important tool for cyber defence, complementing existing perimeter security measures to rapidly detect breaches and data theft. One of the factors limiting the use of deception has been the cost of…
This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…
This research investigated how online criminal activities can be better understood and connected using data-driven machine learning methods. Many illegal activities, such as human trafficking and illicit trade, have moved to online…
A reader browsing through an online article is highly likely to encounter an advertorial, often without realizing it. Advertorials represent a relatively new marketing strategy where advertisements are deliberately designed to resemble the…
Over the past half-century, technology has evolved beyond our wildest dreams. However, while the benefits of technological growth are undeniable, the nascent Internet did not anticipate the online threats we routinely encounter and the…
Over the last two decades, we have seen extensive industrial research in the area of computational advertising. In this paper, our goal is to study the performance of various online learning algorithms to identify and display the best…
Over the last decades, numerous security and privacy issues in all three active mobile network generations have been revealed that threaten users as well as network providers. In view of the newest generation (5G) currently under…
Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…
Today, online privacy is the domain of regulatory measures and privacy-enhancing technologies. Transparency in the form of external and public assessments has been proposed for improving privacy and security because it exposes otherwise…
In this work we present the first holistic survey of the agentic security landscape, structuring the field around three fundamental pillars: Applications, Threats, and Defenses. We provide a comprehensive taxonomy of over 160 papers,…
Online advertisements have become one of today's most widely used tools for enhancing businesses partly because of their compatibility with A/B testing. A/B testing allows sellers to find effective advertisement strategies such as ad…
Online advertising is a primary source of income for e-commerce platforms. In the current advertising pattern, the oriented targets are the online store owners who are willing to pay extra fees to enhance the position of their stores. On…